Humanology_Korey Kay

Growing Technobrands

“Technologyisn’t about bits

and bytes. It’s about getting

home in timeto have pizza

with your kids.”Dave LIDDLe

XeroX PaLo aLTo research cenTer1976

Technologyadvertisingis as cold

as ice.What it needsis a sense of

human.aLLen Kay

neeDham, harPer & sTeers1972

Branding aninternet consultant.

“I was up all night reading about the heart,and I think I have a handle on it.”

Brandinga broadbander.

Brandingperimeter security.

Brandinga stock symbol.

Branding a book...

and a conference.

Brandinga marketplace.

Branding a newcompany.

FInancIaL TraDe

Branding their new business product.

Branding their new consumer product.

abrand repositioning

an industry.

sTraTegIc

“Best read ad ofthe year.”

Fortune magazIne

not a bad read either.

Tactical

Differentiatinga brand.

hIgh concePT: yeLLoW anTenna

creating aningredient brand.

hIgh concePT: From hanDseT To aDDeD oem vaLue.

Branding an industry.

horizontalBest read advertising

5 years in a row.

Fortune magazIne

vertical

corporate

Personificationof a brand.

“It's a miracle!"

coincidentally.

Founded in 1982 as the Agency for Entrepreneurs,Korey Kay & Partners is a creatively-driven, mid-size, full-service advertising agency based in New York. “Outsmart not Outspend” is our credo. Our claim to fame is putting companies on the map.

Then all over it. Virgin Atlantic Airways, Comedy Central, and

Wynn Las Vegas are among them.

<koreykay.com>

Contact Allen Kay, CEO 212-463-5922 akay@koreykay.com