Htp Prospect Webinar

The „Digital World‟:

Is It Everything It‟s

„Cracked Up‟ To Be?

Digital Marketing Rule Book

For 2012 And Beyond:

“Adapt Or Perish…”Avinash Kaushik

Author, Digital Marketing Evangelist - Google,

Co-founder - Market Motive.

Alternatives to you are one

click away…

“The power that can so

efficiently boost your business

to untold heights, is the same

power that can destroy it…”

Welcome To The

„New Economy‟

Ask Yourself:

What Are Your Biggest Frustrations

With Internet Marketing?

Are You Getting Plenty Of Leads?

What‟s The Quality?

Here’s how one contractor solved his

problem executing Inbound Marketing.

Inbound Marketing Zone - is an

innovative consulting and strategy firm who

is a Value Added Reseller(VAR) through

HubSpot's Partner Program. As a

consulting firm, we taught and

implemented a step by step marketing

system used in over 13,700 businesses in

more than 362 different industries.

For the past 6 years we've been evaluating

web-based technology platforms that allow

us develop our Done-For-You-Marketing

Management Solution; which is a

program we build, execute, measure and

fine tune everything on a monthly basis.

What Qualifies Us To Build This

Program For Contractors Who

Deliver Solutions That Improve

The Performance Of The Home.

Over 5 years studying „Ultra Energy

Efficient Construction‟ and „Home

Performance‟ with some of the best

Building Science guys in the Country.

We combine an extensive Sales, Bus.

Dev., Marketing & Strategy Experience By

Industries:

Automotive: Engine, Chassis, Drive-

train, Hydraulics, Truck accessories, Auto

body, Transmission repair.

Health Care: I.V. Solutions, Biomedical

Equipment, Drug delivery systems, Surgical

Spine Implants,

Executive Recruiting: Factory

Automation, Electrical, Power

Generation, Building Products

Ultra Energy Efficient Construction: Spray

Foam, SIPS, Insulating Concrete Forms(ICF)

HVAC

Home Performance

Home Improvement

Health Insurance.

Marketing, Strategy & Innovation

Website Dev. & Digital Media Development.

Stats You Need To Know

Internet Marketing GAP Analysis

1

2

3

Pieces Of A Complete Strategy

4

5

6

Search Google In Your City

Building With The Right Foundation

The Playing Field Is Level

Stats You Need To Know1

Outbound Marketing

• 44% of direct mail is never opened.

• 86% of people skip TV ads.

Stats You Need To Know1

Inbound Marketing• 93% of all buyers online or in stores use

search prior to making a purchase.

• 94% of buyers click on organic links versus

6% on paid links when searching online?

• 81% of consumers receive advice from

friends and family.

• 52% of 55-64 year old internet users have

joined a social network

Stats You Need To Know1

Inbound Marketing

• 77% use online reviews.

• 91% of adults use social media monthly.

• 64% read blogs.

Stats You Need To Know1

We Are Past The

„Tipping Point‟!

The MOST Important Piece

Of ‘Marketing Real Estate’.

Not Sure About

Your Online

Strategy…

Done Some

SEO.

Have A

Facebook

Page..

...Do You Have A

Strategy In Place To

Capture Your Share?

• Our Strategy Is A Limited

Opportunity By Geography.

• Whoever Implements All Of This

Could Run Away With The Market.

2 Search Google In Your City

Let‟s Take A Look.

3 Building With The Right Foundation

Confusion!

3 Building With The Right Foundation

3 Building With The Right Foundation

All-In-One Or Fragmented?

3 Building With The Right Foundation

3 Building With The Right Foundation

3 Building With The Right Foundation

3 Building With The Right Foundation

The NEW Consumer: Respect Me! I‟m A Capable

Decision-Maker. Tell Me Why You Are Credible.

3 Building With The Right Foundation

Categorize Your Prospects(HVAC): ‘John Smith’s Eyes’.

1. 'NO HEAT, NO COOL' (emergencies) - I need someone to

fix it NOW!

2. Do I Need A Tune Up: Is it worth it?

3. Should I replace my HVAC System with a more energy

efficient one?

4. High energy bills - what methods are a good investment

and which ones will drain your wallet.

5. Comfort issues - do I have to live with it or are there

solutions that work.

6. Health IAQ - What threats am I not aware of.

7. Home Performance - Air sealing, duct sealing, blower

door, etc.

3 Building With The Right Foundation

So You‟re 1st Page On Google Along With 10 Others.

• Expecting a phone call – Yellow Page Mentality. 1-5%

are Now Buyers.

• What about the 95 - 99%? Engage and convert.

• Opportunity to educate.

• Lead nurturing.

• Increase sales conversion through pre-sales self

discovery.

• Lead analysis.

Internet Marketing GAP Analysis4

Pieces Of A Complete Strategy5

AT THE CORE:

• Marketing Strategy

• Website

• All-In-One Technology

$135 vs. $346

What Are The Costs?

What Do I Receive?

The 'Inner Circle' Opportunity

Getting Started – 90 DaysFees To Inbound Marketing Zone (Does Not

Include $200/mo. HubSpot Subscription)

Level One

$2200

Level Two

$3200Level Three

$4500

Initial Set-Up And Dev. $1000 - To start.

$600 - Mo. # 2

$600 - Mo. # 3

$1500 - To start.

$850 - Mo. # 2

$850 - Mo. # 3

$2000 - To start.

$1250 - Mo. # 2

$1250 - Mo. # 3

Keyword strategy and analysis

Website migration and dev. (unlimited # of

pages)

On-page SEO

Landing Pages - Write copy, layout and design,

and build submittal forms.

Create Offers - Reports, Buyers Guides, etc.

Blog set-up and integration;

Blog subscription invitation page

Set up Social Media and connect to HubSpot

Build lead nurturing campaign

Build custom email template

Set up email manager

Monthly Done-For-You Program(Fees To Inbound Marketing Zone)

Level One

$600/mo.

Level Two

$850/mo.Level Three

$1250

Blog Articles/mo. with keyword

SEO

6 8 12

Monthly analysis and adjustment.

Import email lists from current

databases.

Re-engage/Invite email blast.

Free listing on

www.HomeThatPerform.Com

Contractor Directory.

Continue The Development And Refinement

Through Our:

All The Extras Included In Level Three Of

Our Done-For-You Marketing Program:

Advanced Program Development

($60,000 Value)

Level One

$600/mo.

Level Two

$850/mo.Level Three

$1250

ProActive Referral Program:

Joint Ventures

Up-selling Strategies

Produce video testimonials

Unlimited Consulting and

Mastermind Group

Sales Process Improvements

Advanced

Program

Development

Our „Inner-Circle‟ Done-For-You

Marketing Program:

A $104,600 Annual

Inbound Marketing

Campaign For $17,950.

Similar to a Group

Purchasing Organization

(GPO);

Affordable pricing by

leveraging the collective

buying power of multiple

small businesses within a

particular industry

segment.

$200 per month

All-in-One Marketing Software

HubSpot To Date: 6000+

Subscribers

All-in-One Marketing Software

“Small Business With

The Best Technology

Rules!”

“Small Business With The

Best (Internet Marketing)

Technology Rules!!” (We Modified It A Little)

“Finally, there is onrushing

technology that can make you

either obsolete or quickly

threatened. If you're not on top

of the technology in your

category, trust me, someone

else out there is trying to nail

you. You have to be willing to

attack yourself with a better

idea and not let your competitor

do it for you”.

Jack TroutRecognized as the world's

foremost marketing

strategist.

6 The Playing Field Is Level

‘Don't 'Re-invent The

Wheel’....Just Roll It

In Your Direction!

• Duplicate the track

record of HubSpot;

• 35,000 leads a month!

• A Pattern' and System -

10-Step process in

place.

Cost Per Sale

Cost Per Lead

TO THE ABSOLUTE MINIMUM!

DRIVE DOWN YOUR…

Increase Your Lead Conversion Rate

Going From 20%(2 out of 10) to 30%(3 out of 10)

Increases Sales $240,000:

The 'Inner Circle' Opportunity

Why Are We Doing

This?

The Testimonials: You appear and

speak in a video testimonial created by

us sharing your real-life experiences of

the program including the impact it has

made on your business; relating to the

materials; including but not limited to

figures, results, impact, increase in

sales, conversion ratios and productivity

relating to marketing strategies, the

benefits of the program.

It All Adds Up:

• Consultants With Our Business

Background.

• Most advanced Internet Marketing

Expertise; a proven methodology.

• Proven marketing system.

• Website dev., Copywriting.

• Business growth strategies.

• Industry knowledge – Home

Performance to Ultra Energy

Efficient Construction.

• Relationship with Building Science

Experts.

From our perspective:

Implementing All Of This Will

Be Required To Compete In

The Digital Age.

From our perspective:

You‟d be hard-pressed to find

company who can deliver this

much, this fast, for such a small

amount of money, for the most

important piece of „marketing

real-estate‟; where experts are

saying, “adapt or perish” .

A ‘Strategic Partnership’

From our perspective:

“Success Goes To Those Who

Apply New & Better Methods,

Improve Efficiencies And

Deliver Better Value!”

“Give me a lever

long enough and a

fulcrum on which

to place it, and I

shall move the

world.”

Archimedes

Done-For-You

Marketing

Solution

In The End, Build The

Ultimate…

…Lowering Your Costs, Making

More Money & Freeing Up More Of

Your Time.