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A presentation outlining the potential use of Social Media channels by HR teams, including illustrative global examples and case studies.
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HR and Social Media
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HR and Social Media
Organisational value chain
1 in every 4.5 minutes online is
spent on Social Media
Nielsen Australia Online
1.3 billion
1.2 billion
312 million
850 million
Source: Facebook
1 in every 8 people in the world
has a Facebook account
During this 45 minute presentation …
… on Facebook …
• 2,250,000 links will be shared;
• 3,339,000 events invites will be sent out;
• 3,570,750 wall posts will be made;
• 4,164,750 status updates will be posted;
• 4,437,000 friend invites will be accepted;
• 6,111,000 photos will be uploaded; and
• 22,968,000 comments will be posted.
Australia on Facebook
• 10,659,580 Australian’s with Facebook accounts
• 50.13% of the total population
• 62.58% of regular Australian internet users
• Only 0.15% lower penetration than the US
Source: Socialbakers.com
Australian Facebook users by age demographic
12%
25% 26%
20%
Source: Socialbakers.com
17%
• UM Wave 4 and 5
Blogging
Micro
blogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
62%
read 29.0%
write
81.1%
belong
80.0%
watch
40.2%
listen
Sydney*
No10
Sydney*
47.4%
post
28.2%
upload
message
74%
message
24.6%
feed
No6
Aus*
62%
read 29.0%
write80.0%
watch
40.2%
listen
Sydney*
No10
Sydney*
47.4%
post
28.2%
upload
24.6%
feed
No6
Aus*
Why Social?
The age divide
The internet now has more people age 35+ using it than those below 35
Nielsen Online Ratings November 2011
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45% of employers screenSocial Media sites
source: careerbuilder.com 2009
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35%reported they found content on social media that
caused them not to hire the candidate
source: careerbuilder.com 2009
Internet browsing via mobile booms
12
52%
2009
29%
2010
Source Nielsen Australia Onlinewww.twosocial.com
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14
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Social Media source
Total Social media hires in 2011 955
Sourced from Twitter 45Started an application from Twitter (6.6% conversion) 681
Sourced from Facebook 226Started an application in Facebook (5.8% conversion) 3,926
Sourced from an SMS 84Started an application having received an SMS (8.4% conversion) 1,004
Sourced from Mobile site 600Started an application through a Mobile device (7.6% conversion) 7,919
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What do you want to achieve?
Use Social Media to listen to talent
Use Social Media to ask questions
Use Social Media to engage with people you know
Use Social Media to substantiate your EVP
Use Social Media to develop your pipeline
Use Social Media to actively hire new staff
Oh tweet!
HR and Social Media31
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