How Today's Marketers Are Using Social Media #IS12

How Today’s Marketers Are Using Social Media

How Today’s Marketers Are Using Social Media• While social media has the potential to increase and monitor brand

awareness and drive lead generation, most organizations and marketers are still not sure how to go about it. At the same time, social media spend is seeing the biggest growth as a % of marketing budgets.

• In this session, you’ll learn about how leading marketers are using social media and what results they’re able to achieve.

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AgendaHOW TODAY’S MARKETERS ARE USING SOCIAL MEDIA• What are they using it for?• How are they going about it?• What results are they seeing?• What are the best practices?

• Discussion with Question & Answers

Speakers• Joe Lucas

– InsideView, Senior Marketing Manager

• Cynthia Countouris – Accolo, VP Marketing

• Ellen Valentine – SilverPop, Evangelist

• Koka Sexton– InsideView, Director Social Strategy

CYNTHIA COUNTOURIS

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Leveraging Social Media at Accoloa unique vantage point

1. Career Opportunity (Job) Marketing____

2. Corporate Leadership and Branding3. Product Marketing and Sales Engagement4. Customer Retention and Support 5. Product Roadmap / Feedback

____6. Enterprise Social Networking (SocialText)SLIDE :6

Corporate Leadership and Brandingdiffering sites provide differing value

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And Be Social!make it fun and easy to share

ELLEN VALENTINE

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Facebook: Social – Newsletter Opt-in

1,415 sign-ups via our Facebook page in 9

months.

Find out how To do this:

http://bit.ly/zCg7Lm

66% Prefer Social Sign in

Registration

Email Follow up

Automated Emails

Automation Nurturing Meaningful Interactions

Business RulesDynamically Generate Content

Marketing AutomationAlign your marketing department with your customer

KOKA SEXTON

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Social Media @InsideView

• Branding• Engagement• Lead Generation• Customer Retention

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The ROI: Social Marketing Skill Levels

Skill Level 1

• Fans Followers and Subscribers

Skill Level 2

• Social Media Engagement

Skill Level 3

• New leads and Revenue

Skill level 4

• Enchantment

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New Leads

Community

Facebook

Twitter

Top of funnel lead gen

Social channels have a large reach that can be used to communicate as well as generate new leads from multiple sources.

• Product• Webinars• Papers

Targeting new leads through social media

Focus • Bio searches• Tweet searches

Gain Attention• Follow• Communicate• Push content

Capture• MQL data• Push additional

content• Feedback & Shares

Imagine the machine you would create if sales people understood this.

Discussion Topics

• How are you leveraging social media?• What are your goals for social media?• How does sales align to social marketing?• What tools are working?• How do you measure engagement?• How are you able to show ROI and results?• How are you using social activity during lead nurturing?• What are your plans for social media in the future?

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Key Takeaways

1. Know your audience, know your objective(s) and how you’ll measure them

2. Don’t bite off more than you can chew3. Keep your eyes open. This industry is still in the formative stages4. Be Social! Have fun! You’re creating human relationships

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