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Contents of a 30 min presentation on how to thrive in this field over the long haul. Presented at the Social Media for Non-profits Vancouver conference, June 25, 2013. Review along with this blog post to read the notes that go with the slides.
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How to survive social media for non-profits
Social Media 4 Non-Profits Vancouver, BC June 2013
The web past & presentTraditional Web Today’s Web
• Knowledge share via textPublishing
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Simple Advocacy
Storytelling
Meet Where They Are
Social + Distributed
Meaningful Participation
Most institutions lack the people, structure, &
culture to lead in this new world
You have the best job
WITNESSNGO’s have passion, purpose, & power
You’re the creative storyteller
You’re the people-power person
You’re transforming systems
You have the worst job
The inertia of mediocrity
Leadership struggles with innovation
You’re not a 21st Century institution
How to survive
Master your craft
Focus your program
Lean heavily on metrics
Ask for help
Shape your world
Do your work
Photo by Sara Dent
Stay longer than you plan to
Stay longer than you plan toLearn to embrace uncertaintity
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