How to Enhance Profitablity of Retailers / Retail Operations

INSTORE BRANDING

How the Retailer can make money from his space

PESHWA ACHARYA Peshwa.expert@gmail.com

Reliance Digital - SOH Philosophy It goes without saying that alignment of business strategy with execution is critical to the success of the business in today’s competitive world. In managing the success of our retail brands we have focused on several Key areas to deliver what we believe is unique and compelling reason for customers to shop at Reliance Digital.

It is no longer enough to just

provide the consumers with

quality products. Today it’s all

about the shopping experience

and the many meaningful ways

retailers can connect with

consumers. PESHWA ACHARYA

peshwa.expert@gmail.com 2

Just as we encourage our retail partners to continually think outside the box and look For the ways to reinvent what they do within their four walls, at Reliance Digital we Present the same challenge to our managers each and every day. The result is that we continue to invest hundreds of millions across our portfolio to modernize and expand the experience for our customers and retailers. As a industry our primary objective is simply to maximize the experience and service within our space. Do it Right on daily basis and we are rewarded.

PESHWA ACHARYA peshwa.expert@gmail.com 3

Entertainment Communications Appliances Computers Gaming

Reliance Digital Categories

Show Windows

In Store Flex Hoardings

Island Display Area

Mezzanine Perimeter & Glass Branding

Flex Drop Down

Floor Graphics @ Entrance

Regular Columns

Experience Columns

Door Columns

Gondola Endcaps Branding

Floor Stacking with Branding

Entire Perimeter

Home Theatre Room

Car Audio Video Area

Elevator Branding

Staircase Branding

Learning Center

Standee

Cutout

A 4 Standee

Tent Card

Category de-marker

Aisle Pendants

Shelf Signages

Wobbler

Backlit Frames

Fixture Branding

Digital Home

Flag Poles

Parking Signage

Interactive Kiosks

Façade Branding

Shop in shop

Other Branding Proposal

• Shopping Trolleys

• Shopping / Carry Bags

• Discount Coupons

• Vouchers

• Brand / Theme based events

SOH Selling Process CDIT Marketing sends the

SOH presentation, menu

card and agreement copy to

the vendor

Vendor sends a confirmation

on email for the SOH area

and the period needed for

CDIT Marketing confirms the

availability to Vendor

Vendor sends the duly filled

and signed agreement to

CDIT marketing

Head approves

discount

CFO - CDIT

approves the

discount

CDIT marketing

informs the final

rate to vendor

Vendor

agrees to the

final rate

CDIT marketing informs the

final rate to vendor

Vendor seeks

discount for the specified

SOH and period

CDIT marketing gets the

agreement signed from RR

side and sends the vendor

copy, and contact details of

the store VM

Original Copy of the

agreement with CFO - CDIT,

one copy with store VM and

one copy with CDIT-

marketing

Vendor issues a cheque

payment

Finance issues a Invoice in

the name of the vendor

SOH selling process

CDIT marketing

seeks other

vendors for SOH

SOH Implementation Process SOH implementation process

Vendor sends a mail to the

store VM giving details of the

contractor, date & time of

implementation.

Vendor receives the signed

agreement, contact details of

the store VM

Vendor contractor arrives at

the store with an

authorisation letter

Store VM shows the SOH

area to the vendor

contractor

Vendor contractor removes

the old signage, if existed, on

the site and gives it to store

Contractor completes the

signage work

Store VM scraps the old

signage

Store VM signs the

contractor job sheet.

Store VM

inspects the

quality of work

Store VM ask the

contractor to improve the

quality within 24hrs and

removes the signage

Store VM sends a mail to

vendor on the status with

CC to CDIT mktg

Contractor signs RR job

sheet.

Store VM files a copy of both

the job sheets.

Store VM sends a “job

completed” mail to vendor,

CFO, CDIT - mktg

SOH Delayed Payment Process Delayed Payment

Finance issues an Invoice in the

name of the vendor

Vendor

makes a payment

within 15 days

The relevant GL

account and MIS

is updated

Finance sends a reminder mail to

the vendor with a copy to the

CDIT mktg

Vendor

makes a payment

within 5 days

The relevant GL

account and MIS

is updated

Finance sends a mail to CDIT

mktg with cc to Vendor to remove

the signage within 48 hrs.

CDIT mktg informs the store VM

to remove the identified signages

from the store

Store VM hires local contractors

and removes the signage.

The Store VM sends a

confirmation mail to Finance with

a CC to CDIT mktg and Vendor

Finance issues a debit note for

adjusting the payment of vendor

CDIT mktg updates the record

and ensure next dealing with the

vendor is after advance payment

SOH Expiry Process Signage Expiry process

VM store identifies the

expired signage in the

weekly audit

Store VM sends a mail to

CDIT mktg on the signage

due to expiry next week

CDIT mktg

informs of contract

extension

Within 7 days after the expiry

date the Store VM removes

the vendor signage

Store VM updates the

Vacant Signage list and

mails to CDIT mktg.

SOH SELLING PROCESS

SOH IMPLEMENTATION

PROCESS

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