How to develop my business with LinkedIn

How  to  develop  my  business  with  LinkedIn    

1.  To  be  or  not  to  be?  It  is  /me  for  Social  Media.  

2.  LinkedIn  is  THE  professional  network  to  be  on.  

3.  Social  Medias  are  just  TOOLS,  but  the  strategy  behind  makes  the  difference.  

Extend  Coaching(c)    

The  3  messages  to  remember  

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ICF  Belgium   Chamber  of  commerce  

Alumni  

Facebook  

LinkedIn  

Former  employers   Other  associa/ons  

 Risks:  •  Google  references  

informa/on  •  Memory  •  They  are  talking  •  Background  noise  •  Private  life  

Extend  Coaching(c)    

Opportuni/es:  •  Visibility  •  Sharing  of  informa/on  •  Keep  in  touch  •  Benefit  from  word  of  mouth  •  S/mulate  others  in  

recommending  your  organiza/on  

Useful  ?  

Social  networks  are  useful:  1.  To  keep  myself  informed        2.  To  find  new  contacts        3.  To  be  visible            4.  To  establish  and  keep  contact      5.  To  differen/ate  myself  from  others    6.  To  be  recommended          

 Extend  Coaching(c)    

Networking  is  NOT  about          -­‐  manipula/on        -­‐  pu_ng  yourself            in  the  spotlight        -­‐  selling        -­‐  only  taking        -­‐  wai/ng  

Networking  is  about          -­‐  collabora/on        -­‐  sharing  informa/on        -­‐  keeping  promises        -­‐  building  trust        -­‐  rela/onship  

From  monologue  …  PUBLICITY  Ø Hundreds  of  commercials  daily  Ø Only  14%  of  consumers  believe  in  publicity

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…  to  dialogue  RECOMMENDATION  Ø 78%  of  consumers  believe  in  recommenda/ons  from  others  

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Web  2.0:  user  is  king  

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Source:  Fred  Cavazza  

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E-­‐iden/ty  and  e-­‐reputa/on  

 Who  said  it’s  possible  to  have  a  private    

live  on  internet?  

Extend  Coaching(c)    

Extend  Coaching(c)    

•  "Cisco  just  offered  me  a  job!  Now  I  have  to  weigh  the  u/lity  of  a  faky  paycheck  against  the  daily  commute  to  San  Jose  and  ha/ng  the  work.”  

•  "Who  is  the  hiring  manager.  I’m  sure  they  would  love  to  know  that  you  will  hate  the  work.  We  here  at  Cisco  are  versed  in  the  web."    

Extend  Coaching(c)    

Extend  Coaching(c)    

4 steps to build a presence on social networks

Extend  Coaching(c)    

Extend  Coaching(c)    

Step 1: Sign up

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Step 2: Complete your profile

Extend  Coaching(c)    

Step 3: Build a network of contacts 1.  People you know 2.  Invite new contacts 3.  Apply Net - working

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Who is missing in my network to achieve my goal?

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Step 3: Build a network of contacts

Extend  Coaching(c)    

Step 3: Build a network of contacts

Extend  Coaching(c)    

Step 3: Build a network of contacts

Extend  Coaching(c)    

Step 4: Join groups

Strategies  Op/on  1:  ignore,  social  medias  are  hype      Op/on  2:  ban  access      Op/on  3:  leave  the  ini/a/ve  to  others      Op/on  4:  take  the  lead  

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Steps  of  engagement  

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Engaged Spectator

Observer Present

Participate

Create

Animate

Influence

Extend  Coaching    0478  337890  dcolmant@extend-­‐coaching.com  Site:  www.extend-­‐coaching.com  Blog:  www.damien-­‐colmant.com