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“Picture where you want to be and let LinkedIn help you get there!”
It takes work to make dreams become a reality.– Donna Gilliland
Designing and Leveraging Your LinkedIn Profile
Donna Gilliland, Founder of MOSTrainingSocial Business Speaker and Educator
1
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Profile: optimize for exposure
Connections: strategies and tips
Social Proof: Recommendations & Endorsements
Linked in
AGENDA
4Tools: Job Search, LinkedIn Publisher5Groups: strategies and tips
“Picture where you want to be and let LinkedIn help you get there!”
It takes work to make dreams become a reality.– Donna Gilliland
Largest professional network on the Internet.
Founded in 2003.
364+ million members worldwide.
Executives from every Fortune 500 company.
LinkedIn Facts
Profile Facts
Profile Photo• Results in more views.
Summary• 40 words or more increases your
chances of appearing in search results.
Groups• Group activity can result in 5x more
views of your profile.
78% U.S. Recruiters surveyed use a search engine
Online Reputation research study commissioned by Microsoft
Perform a Google search on your name
85%U.S. HR professionals say online reputation influences their
hiring decisions.
Online Reputation research study commissioned by Microsoft
Online Reputation Research Study
Do you know why you want to be on
LinkedIn?
Linked
Write down your goals for being on LinkedIn
Gather all your data… Linked
Job History
Certifications
Specialized skills
Memberships
Videos
Presentations
Professional Headline 120 characters Who are you? What do you offer?
Your Headliner
TIP: your headline travels with you when you comment and post.
Professional photo
3 Web sitesCall to Action headings
Custom URL
Adding website links to your profile
Your background photo should visually represent something about you.
Example: Nicole Williams
Status Updates
Tip: Plan status updates to coincide with your LinkedIn goals.
Goal Examples
• Gain visibility
• Subject matter expert
• Share information
• Attract new clients
SUMMARY – 2000 characters of space
Write your Summary section in a Word document so you can spell check.
Where applicable include a link to a video, document or presentation.
Think keyword strategic as you craft your Summary section.
Article: What to say in your Linkedin Summary
Article Link: http://www.businessinsider.com/what-to-say-in-your-linkedin-summary-statement-2014-12
Skills & Expertise
Groups – strategic choices
Choose based upon your industry and/or interest.
Contribute to your Groups.
Groups appear on your Profile.
Reach out and connect.
LinkedIn Publisher – show what you know.
LinkedIn iPhone Job Search App
Grow Your Network
Business colleagues
People your meet at events
Connect with customers
Use LinkedIn’s Advanced search
Social ProofRecommendations & Endorsements
Recommendations – reach out and recommend
Be genuine and ethical.• Recommend people who you
truly know their work.
• Don’t ask anyone to recommend your work if they don’t know your work.
Endorsements - the mini recommendation
Up to 50 skills can be placed on your Profile.
Reach out and thank those who endorse you.
Don’t endorse the skills of people you don’t know.
Don’t ask people to endorse you if they have not witnessed your work.
Follow LinkedIn Company Pages
• Stay on top of what your competitors are doing.
• Great source of information for a possible interview.
• See your degrees of separation.
• Follow your customer’s pages.
• Follow your vendor’s pages.
Let’s stay connected…LinkedIn: www.LinkedIn.com/in/DonnaGilliland
Follow on Twitter: www.Twitter.com/DonnaGilliland
Facebook: www.Facebook.com/MOSTraining
Subscribe to my YouTube channel: www.YouTube.com/MOSTraining
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