How to Build Brand Loyalty with Partners

WEBINARHow to Build Brand Loyalty with Partners@goallbound#NeverSellAlone

Jen SpencerDirector of Sales & Marketingjspencer@allbound.com@jenspencer

Hey! It’s nice to meet you.

• Legit Content Marketer• Loves Gadgets• Thinks Animals are

Sometimes Cooler than People

• Total Social Media Geek

Today’s Agenda• Top 3 Partner Loyalty Failures• Channel Partners — What do they want? • Tips for Creating Brand Evangelism in your Channel• Q&A

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Channel Partners• Driving new sales growth• Channel partners’

revenue growth & profitability

• Improved competitive advantage

Channel Partner Loyalty

The Loyalty Effect states that “Making loyalists out of 5% of customers would lead, on average, to an increased profit per customer of between 25% and 100%.”

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#NeverSellAlone

3 Channel Partner Loyalty

Failures

Failure #1: Your Channel Is a Revolving Door

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Failure #2: Your Channel Partners are Supplier Agnostic

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Failure #3: Not Defining Value to Your Channel Partners

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#NeverSellAlone

What Do Channel

Partners Want?

Communication and CollaborationPartners need channel-ready solutions

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Communication and CollaborationPartners desire coaching, guidance and alignment

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InnovationPartners want to join the market leader

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Messaging and Audience CreationYour channel partners want to stay on target

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DataPartners are hungry for the facts

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Empower Channel ResellersImproved communication, innovation, messaging & data

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Creating Brand Evangelism in your Channel

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Do …Leverage user-friendly, cloud-based software for communicating with channel partners.

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Do …Provide support and training at an individual level for vendor employees.

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Do …Reward channel partners.

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Do …Facilitate advertising opportunities for local and regional businesses in your channel.

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Don’t …Ignore or delay responses to your loyal partners.

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Don’t …Create an “us vs them” mentality between yourself and your partners.

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Don’t …Make partners pant for your product.

Questions?Questions?

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For information about Allbound, visitwww.allbound.com or call us at 480.685.5474