How to Build Customer Loyalty

Are you committed to building customer loyalty?

You should be

Most companies can increase revenuesby increasing customer loyalty by only 5%

50%50%

Most companies can increase revenuesby increasing customer loyalty by only 5%

50%50%

Really smart guy

Most companies can increase revenuesby increasing customer loyalty by only 5%

50%50%

Really smart guyWrote a bunch of

books on loyalty

That's great, but how do I

do it?

Here are Four Steps to Take

Step 1

Build Employee LoyaltyBuild Employee Loyalty

Step 1

http://ww.flickr.com/photos/dulnan/2890613992/

If you don't take If you don't take care of your care of your employees, they employees, they won't take care of won't take care of your customers.your customers.

Image courtesy http://www.flickr.com/photos/micahb37/4542191478/

A study in 2008 showed a direct A study in 2008 showed a direct correlation between employee loyalty correlation between employee loyalty and customer loyalty.and customer loyalty.

Source: http://blog.vovici.com/blog/bid/18074/Correlation-between-Employee-Loyalty-Customer-Loyalty

Step 2

Screw UpScrew Up

Step 2

Not on purpose

mind you.

http://www.flickr.com/photos/45d/3361213995/

But it's going to happen

http://www.flickr.com/photos/45d/3361213985/

You're not Superman

http://www.flickr.com/photos/barkbud/4369873324/

This is a great opportunity to

This is a great opportunity to

Make things right

This is a great opportunity to

Make things right

Earn Trust

This is a great opportunity to

Make things right

Earn TrustBuild Loyalty

This is a great opportunity to

Make things right

Earn TrustBuild Loyalty But..

.

Think beyond money

Think beyond money Discounts are fine, but a

thoughtful gift separates youfrom everyone else.

Step 3

Build a TribeBuild a Tribe

Step 3

What people really want is the ability to connect to each other, not to companies.

Apple did this flawlessly

Apple did this flawlessly

Are you one of us?

Apple did this flawlessly

Are you one of us?

or one of them?

How can you build a tribe

How can you build a tribe

well...

Do you have an app yet?

Do you have an app yet?You Should.

Having a smartphone is a status symbol.

Having a smartphone is a status symbol.

It's a great place to build your tribe.

Nearly 70% of app users view brandswith apps more favorably

Step 4

Have a Loyalty ProgramHave a Loyalty Program

Step 4

Have a Loyalty ProgramHave a Loyalty Programmobile

v

Step 4

Why Mobile?Why Mobile?

Step 4

Remember her?

But beyond building a tribe

Mobile Loyalty Programs allow you to

Mobile Loyalty Programs allow you to

Track Metrics

Mobile Loyalty Programs allow you to

Track Metrics

Communicate

Mobile Loyalty Programs allow you to

Track Metrics

Communicate

Add more offers on the fly

Besides...

Besides...

How hard are these to fake?

www.BmoreLoyal.com

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Want to learn more about starting a Mobile Loyalty

Program for your business?

call: 443.345.0020email: info@bmoreloyal.com

Or

www.BmoreLoyal.com