Growth Through a Winning Culture & Strategy - CCHUC14

October 27-28, 2014

Presenter���Tom Hood, CPA, CITP, CGMA

Growth Through A Winning Culture & Strategy

If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today

Tom Hood, CPA, CITP, CGMA

! Named the Second Most Influential in Accounting

by Accounting Today Magazine 2013 ! Top 150 Influencer by Linked-In ! Top 25 Influencers in Learning & HR by HR

Examiner ! Top 25 Public Accounting Thought Leaders by

CPA Practice Adviser ! Working on Learning Management with AICPA/

CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations

CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org

http://www.linkedin.com/in/tomhood/

What is culture?

The sum of all learned patterns of behavior - socially demonstrated behavior patterns. ���

���Organizations are sums of individual cultures - our

values and strengths ���

Session Survey

Session Survey

Session Survey

THE FUTURE OF JOBS

We  are  in  a  race…!

It’s really a math problem…!

2006!

What is the #1 issue facing Global Companies Today?

The Shift Change

1. Leadership!2. Learning!3. Technology!4. Generations!5. Workplace!

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Leadership (Next Gen)

The New Leadership Model

Tomorrow’s CPAs are: •  Proactive •  Flexible •  Collaborative •  Trustworthy •  Future-focused •  Balanced •  Technological

The New Leadership Model “We are moving from

organizations well managed to

networks well led.” - Jim Collins

Learning

www.blionline.org

•  Identify Competencies • Career Path (Ladder) • Curriculum • Cloud Learning

Our approach – The Four C’s

The right talent with the right skills at the right time

theBounce

www.blionline.org

CloudLearning

"We see this system as a key recruitment and retention tool, allowing us to offer our people many of the things that the largest firms do - competency–based curriculum, career paths, and just-in-time learning, and our own custom D&S learning center. " " " "!

"- Allen DeLeon, Managing Partner!

T  

“In  a  period  of  rapid  change  and  increasing  complexity,  the  winners  are  going  to  be  the  people  who  can  LEARN  faster  than  the  rate  of  CHANGE  and  faster  than  their  COMPETITION.”  

-­‐  Tom  Hood,  CPA.CITP.CGMA  7/24/14  

Technology

Cambrian “Big Bang” Explosion

Where Did I Get This Stuff?

Where Did I Get This Stuff?

The cloud as competitive advantage?

1.  Increased Revenues (Growth) 2.  Increased Profitability 3.  Increased Retention (and

recruitment) 4. Flexibility and Agility 5. Collaboration and Innovation

The Cloud – 5 things you can do 1.  Expand offerings and move toward

higher value-added services, such as strategic business, tax, and financial planning.

2.  Develop technology skills to connect systems together from multiple vendors.

3.  Use and recommend collaborative accounting technologies to broaden and deepen client engagements.

4.  Educate staff on technology solutions and adopt a set of recommended products for clients.

5.  Be proactive with engaging clients in strategic technology planning.

Generations

The Danger Zone

What’s  Keeping  young  CPAs  up  at  night?    1.  Not  enough  Lme  2.  Being  reacLve  vs.  proacLve  3.  Talent  development  4.  Keeping  up  5.  Growth  (and  opportunity)  6.  Doing  more  with  less  7.  InformaLon  overload  

http://cpa.tc/54s

11  things  young  professionals  want  you  to  know      1.  More  collaboraLon.  2.  More  transparency.    3.  Encourage  iniLaLve.  4.  Focus  on  strengths.  5.  Expect  the  unexpected.  6.  Take  Lme  to  save  Lme.  7.  Look  beyond  the  billable  hour.  8.  Engage  your  team  in  your  vision.  9.  Be  realisLc.  10. Train  your  staff  and  expect  

accountability.  11. Take  a  financial  risk  on  leadership.   http://cpa.tc/54r

Workplace

Work is not a place, it is what you do. And… What you do while working

is fundamentally different.

The challenge & opportunity is to make the shift from the first curve to the second curve at the right time and with the

right strategy

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Disruption & Innovation Threat & Opportunity

Anticipation is showing up across our Profession

Survey  results  from  MACPA  Town  Halls  

Your clients want the “new you” “I need you, but I don't need the old you. I need a new you who understands the transformation I’m going through as your customer. If you don’t, you're out of touch.” - Dan Burrus futurist

http://cpa.tc/1pt

The Three T’s – Technology, Talent & Time What would Rita say?

Rita McGrath, Columbia Business School!Author – End of Competitive Advantage!

“How  would  you  think  differently  about  your  strategy  if  you  knew  your  advantage  might  not  last?”  

CO-P

Five Ways to Thrive in the Shift Change

1.  Power of Vision, Purpose & Alignment 2.  People - Strengths & Positivity (ROP) 3.  Collaboration & Engagement 4.  Learning & Development – L>C 5.  Technology (RONI)

The Opportunity – Be the House

•  15 X – ROI on Strategy as Process & Alignment (Jim Collins – Built to Last)

•  8 X – Engagement & Trust (Gallup)

•  10X – Return on Leadership (Information Masters)

•  20 X – Return on Culture (Information Masters)

•  3 X - Return on Positivity (Dr. Barbara Frederickson)

www.bizlearning.net  

The Shingo Model

Disruption and RONI���The gap is widening, faster!

Source: Clayton Christensen, “Innovation Killers”

We think this is trade-

off

Think Big! Think New! Think Fast!

- Mike Walsh

Tom  Hood,  CPA.CITP  CEO  

Maryland  AssociaJon  of  CPAs  Business  Learning  InsJtute  

(443)  632-­‐2301  E-­‐mail  tom@macpa.org  

Web  hVp://www.macpa.org  hVp://www.blionline.org  

Blog  hVp://www.cpasuccess.com