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October 27-28, 2014
Presenter���Tom Hood, CPA, CITP, CGMA
Growth Through A Winning Culture & Strategy
If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today
Tom Hood, CPA, CITP, CGMA
! Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013 ! Top 150 Influencer by Linked-In ! Top 25 Influencers in Learning & HR by HR
Examiner ! Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser ! Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations
CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/
What is culture?
The sum of all learned patterns of behavior - socially demonstrated behavior patterns. ���
���Organizations are sums of individual cultures - our
values and strengths ���
Session Survey
Session Survey
Session Survey
THE FUTURE OF JOBS
We are in a race…!
It’s really a math problem…!
2006!
What is the #1 issue facing Global Companies Today?
The Shift Change
1. Leadership!2. Learning!3. Technology!4. Generations!5. Workplace!
���
Leadership (Next Gen)
The New Leadership Model
Tomorrow’s CPAs are: • Proactive • Flexible • Collaborative • Trustworthy • Future-focused • Balanced • Technological
The New Leadership Model “We are moving from
organizations well managed to
networks well led.” - Jim Collins
Learning
www.blionline.org
• Identify Competencies • Career Path (Ladder) • Curriculum • Cloud Learning
Our approach – The Four C’s
The right talent with the right skills at the right time
theBounce
www.blionline.org
CloudLearning
"We see this system as a key recruitment and retention tool, allowing us to offer our people many of the things that the largest firms do - competency–based curriculum, career paths, and just-in-time learning, and our own custom D&S learning center. " " " "!
"- Allen DeLeon, Managing Partner!
T
“In a period of rapid change and increasing complexity, the winners are going to be the people who can LEARN faster than the rate of CHANGE and faster than their COMPETITION.”
-‐ Tom Hood, CPA.CITP.CGMA 7/24/14
Technology
Cambrian “Big Bang” Explosion
Where Did I Get This Stuff?
Where Did I Get This Stuff?
The cloud as competitive advantage?
1. Increased Revenues (Growth) 2. Increased Profitability 3. Increased Retention (and
recruitment) 4. Flexibility and Agility 5. Collaboration and Innovation
The Cloud – 5 things you can do 1. Expand offerings and move toward
higher value-added services, such as strategic business, tax, and financial planning.
2. Develop technology skills to connect systems together from multiple vendors.
3. Use and recommend collaborative accounting technologies to broaden and deepen client engagements.
4. Educate staff on technology solutions and adopt a set of recommended products for clients.
5. Be proactive with engaging clients in strategic technology planning.
Generations
The Danger Zone
What’s Keeping young CPAs up at night? 1. Not enough Lme 2. Being reacLve vs. proacLve 3. Talent development 4. Keeping up 5. Growth (and opportunity) 6. Doing more with less 7. InformaLon overload
http://cpa.tc/54s
11 things young professionals want you to know 1. More collaboraLon. 2. More transparency. 3. Encourage iniLaLve. 4. Focus on strengths. 5. Expect the unexpected. 6. Take Lme to save Lme. 7. Look beyond the billable hour. 8. Engage your team in your vision. 9. Be realisLc. 10. Train your staff and expect
accountability. 11. Take a financial risk on leadership. http://cpa.tc/54r
Workplace
Work is not a place, it is what you do. And… What you do while working
is fundamentally different.
The challenge & opportunity is to make the shift from the first curve to the second curve at the right time and with the
right strategy
���
Disruption & Innovation Threat & Opportunity
Anticipation is showing up across our Profession
Survey results from MACPA Town Halls
Your clients want the “new you” “I need you, but I don't need the old you. I need a new you who understands the transformation I’m going through as your customer. If you don’t, you're out of touch.” - Dan Burrus futurist
http://cpa.tc/1pt
The Three T’s – Technology, Talent & Time What would Rita say?
Rita McGrath, Columbia Business School!Author – End of Competitive Advantage!
“How would you think differently about your strategy if you knew your advantage might not last?”
CO-P
Five Ways to Thrive in the Shift Change
1. Power of Vision, Purpose & Alignment 2. People - Strengths & Positivity (ROP) 3. Collaboration & Engagement 4. Learning & Development – L>C 5. Technology (RONI)
The Opportunity – Be the House
• 15 X – ROI on Strategy as Process & Alignment (Jim Collins – Built to Last)
• 8 X – Engagement & Trust (Gallup)
• 10X – Return on Leadership (Information Masters)
• 20 X – Return on Culture (Information Masters)
• 3 X - Return on Positivity (Dr. Barbara Frederickson)
www.bizlearning.net
The Shingo Model
Disruption and RONI���The gap is widening, faster!
Source: Clayton Christensen, “Innovation Killers”
We think this is trade-
off
Think Big! Think New! Think Fast!
- Mike Walsh
Tom Hood, CPA.CITP CEO
Maryland AssociaJon of CPAs Business Learning InsJtute
(443) 632-‐2301 E-‐mail [email protected]
Web hVp://www.macpa.org hVp://www.blionline.org
Blog hVp://www.cpasuccess.com
