Golf Now Survival Guide - How To Divorce Yourself From 3rd Party Discount Merchants

By Andrew Wood

Golf Now Survival Guide - How to Divorce Yourself From

The 3rd Party Discount Merchants!

You Can Live Without Golf Now or Golf 18 Network or Any of the 3rd Party Tee

Time Vendors, But….

Golf Now’s Power Is Real and Based on Three Facts

• They have a large e-mail database

• They are in the entertainment business and have a large viewership through The Golf Channel

• Their sales pitch is brilliantly simple “Just give us a tee time ….or two every day” and we will give you a “free website” and do your email marketing for you!

The Problem is Also Simple

• Hundreds and in some markets thousand of massively discounted tee times every day!

• This breeds a Pavlovian dog effect “we will play where we can get the 80% off tee time”

• Cut’s income per round drastically at most courses

• Leads many clubs to discount further than the already dangerously low rates they offer

The First Advantage Golf Now Have Can Be Easily Duplicated & Beat on a Local Level!

“He with the biggest database wins!” I have been saying this for over decade and now finally people are starting to listen:

You need a huge number of local:

• Emails• Snail mails• Facebook fans• Phone numbers

• You must take immediate and massive action to accomplish this!

This Rural, Private Club Has Almost 2,000 Facebook Fans!

This Daily Fee Club Has Over 4,000 Fans and 20,000 emails!

This Resort Has Over 20,000 Fans on their Golf Page Alone and 50,000 Good, emails!

At Legendary Marketing We Have Clients With BIG Local Audiences

• 10,000, 20,000, 30,000 even 75,000 local emails

• And 10,000, 20,000 even 60,000 Facebook fans

• And 1,000’s of YouTube views

• These clubs have increased business over the last few years as their competitors have declined!

• On a local level they have more power than the Golf Channel to drive play!

Why don’t clubs do this?

• Lazy• Don’t want to spend the time• Don’t want to spend the money • Don’t realize the value • Too stupid to care when they think the Golf

Now, Golf 18 Network and others will do it for them!

The 2nd Factor is Entertainment • You cannot compete with the Golf Channel’s viewership

numbers, but you don’t have to!

• You are local they are national

• Using social media like Facebook , YouTube and your email database you can create you own local mini media empire…. And that’s all you need!

• You can back this up using the “One Strategy” to make multiple touch points at your club stand out and connect with players in an emotional way

You May Never have Thought of this But…..

You Are Your Own Media Company

• Your website traffic• Facebook traffic • Email viewership• Pay per click reach• And other social media • Add up to a sizeable local media company!

Capitalize on Your Media

Let’s say you have:

• 4,000 website visitors• 2,000 Facebook fans• 8,000 emails• And a monthly pay per click program that reaches

1,000 prospects• This alone would give you an audience of 15,000

local players!

Exponential MathAnd while there will be some cross over the math doesn’t stop there because:

• Our client’s send 8 emails a month times 8,000 means a potential audience of 64,000 people

• We post twice a day on Facebook creating a potential audience of 4,000 views a day, times 30 days, creates a total potential audience of 120,000 views

• A small monthly budget of even just $200 on ppc could easily quadruple that number!!!!

• Then you have Youtube, Linkedin, Twitter and more!

• You can quickly and easily control the media in your market IF you have the right strategy

Use Your Media to

• Engage • Educate • And entertain your markets • Grow your fan base quickly with pay per click• Turn your Facebook page in to magazine like

entertainment!• If you bore your visitors they will unsubscribe, ignore

or leave you!• It’s no different than a TV show that’s lost the plot or a

magazine that’s no longer relevant!!

But if Your Data is Weak You Have No Audience

• We start with the website • Then Facebook promotions• Then pay per click• Then upgrade your email marketing • The connect with your Facebook fans on an on

going basis• WE do all the work for you!

This Pathetic “Free” Golf Now, Website Will Generate Very Little Useful Data!

Legendary Websites Are Built To Be a Data Collection, Lead Generation Machines!

Make Your email Campaigns Rock!

• Cool graphics• Great copy• Consistent dates• Times• Themes• Different offers than others • Hit all segments of your market and income

stream monthly • Pre plan 90 days in advance

This Is Typical Crap 3rd Party Crap Offering No Value To The Customer!

This is Cool Custom Graphic With A Timely Offer!

This is Typical Discount Crap With No Customer Value

This is Custom Content With an Offer!

• Best Burger in miles• Largest margarita• Cool foot golf course• Great short game area• Huge selection of demo clubs• Unusual, fun targets on the range • Restrooms that rock!• Stand out form others at every opportunity• See for more details and free videohttp

://lmgmc.com/make-your-club-be-the-one-they-choose/

Once At Your Course You Must Be The Best a Multiple Things…Not Just Golf!

To Win This Battle You Must be Strategic & Have The Right Allies

• You are David going up against a Goliath you must fight your fight carefully.

• You must plan and prepare well

• You must be strategic in your thinking and your marketing.

• You must train your staff to milk every lead and increase your closing rate of every call through careful training!

• You must choose the right allies to help you win!

• http://www.LegendaryMarketing.com for websites and marketing

• http://www.clubprophetsystems.com for your POS

• http://dynamicrevenueservices.com for your dynamic tee time management

Start Your Own Rebellion

Just Say No!

• In many markets my clients are just saying “No to Golf Now, Golf 18 Network and the other Shylocks of the golf industry”

• If you follow our franchise model of building a huge list, engaging with it, entertaining your own customers and using advanced localized pay per click strategies you don’t need Golf Now or anyone else!

Can You Do This Alone?• Maybe but given the time and effort we put into developing our franchise program

where all of the key things I am talking about are done for you most likely not!

• (The facebook feed alone took 311 hours, the 104 out bound emails another 203 hours and that’s just the content not the custom design)

• You’d need pay per click expertise

• Top quality copy

• Great graphics

• Multiple software

• And a bunch of other skills that no one person has, not even me

Can You Afford Legendary Marketing?

• Truth is you can’t not afford to partner with us if you want to be in control of your own destiny!

• Our programs that include everything you need to actually build a huge database and be in control of your own destiny starting at just $1497 a month!

• You cannot come even close to duplicating this in house at three to four times the investment

Exclusively For You!

• We are limiting our partners on the Legendary “Franchise Marketing Program” to a total of just 100 clubs this year!

• That allows us to stay focused on YOUR success!

• So with the exception of two clubs, 18 miles apart, that we took before deciding on this course of action the club down the street that is your competitor will simply NOT have access to our program…

• Of course you have to be the sign up first!

So What’s It To Be?

• Start a Rebellion, forge out on your own and be in control of your destiny with a marketing team exclusively dedicated to YOUR success?

• Or fight for the scraps with the rest of the Pavlovian dogs at the hands discount merchants who couldn't’t careless if your course lives or dies?

Call Now Only 100 Clubs!

Current Partners Include:

• Foresight Golf Management • Braemar Golf Management • Maple Golf Management• Walter’s Golf Management• Virginia Parks District • Mojave Golf Resort • Granite Springs • And others in seven countries

Watch Our Video For More Detailshttp://www.youtube.com/watch?v=

ia3k6dXVhcw

Andrew Wood Is the World’s Leading Expert On Golf Marketing

C Contact Andrew @

Andrew@LegendaryMarketing.com1-352-266-2099WWW.LegendaryMarketing.comWWW.AndrewWoodInc.com

Other Resources:

http://golfmarketingbible.comhttp://cunninglyclevermarketing.comhttp://andrewwoodinc.com/#consulting