Global Leaders And Understanding Chapt 2

Do YOU know the world

Your Map, your ROW Find.... Country, Town, place

• Greenland• Mongolia• Bagdhad• Afghanistan• Rwanda• Morocco• Peru• Pacific Ocean• Where do the Pinguins live

Fun Fact

Global Leaders and Understanding

Chapter 2

International Business Communication

importance

Products = products

Do you know Nokia?

And What about Red Bull?

The cult of RedBull

Until a clever nordic guy had this crazy idea

Do you know their slogans?

• Just do it!

• It‘s a ...

• Let‘s make things better

• Jump in

• ... Inside

• Think different

• The futures bright

A very specific Brand

FOOD

Where do YOU live /chat /collaborate / find your

friends?

How did the communication work here at DCT? How aware

are you of your classmates heritage?

• Can you name: a politician, musician, writer, religious leader, sports figure

• Basic history, relationship to other countries

• How to greet• Major religion

Why is such cultural understanding so

important in todays world

What do Managers do 75% of their time?

What ways of communications do we

use?

How R Ui :-)

Now we know WHY we communicate and why we should know about other

cultures

BUT why is the speed/ access and importance so DIFFERENT

than some 10 years ago

The vision behind One Laptop Per Child

YOUniversesAnd

The rise of Web2.0

Summarize

• Pace of economic change has accelerated• The Rise of global food• Shelf life of products become short (very

short)• Technology pushes for communications

over border, the YOUweb is born• Globalization still shapes politics,

commerce, environment and international relations