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Cross Cultural Management Global Leaders and Understanding by Lukas Ritzel, Prasena (much more information in the slide notes)
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Do YOU know the world
Your Map, your ROW Find.... Country, Town, place
• Greenland• Mongolia• Bagdhad• Afghanistan• Rwanda• Morocco• Peru• Pacific Ocean• Where do the Pinguins live
Fun Fact
Global Leaders and Understanding
Chapter 2
International Business Communication
importance
Products = products
Do you know Nokia?
Until a clever nordic guy had this crazy idea
Do you know their slogans?
• Just do it!
• It‘s a ...
• Let‘s make things better
• Jump in
• ... Inside
• Think different
• The futures bright
A very specific Brand
FOOD
Where do YOU live /chat /collaborate / find your
friends?
How did the communication work here at DCT? How aware
are you of your classmates heritage?
• Can you name: a politician, musician, writer, religious leader, sports figure
• Basic history, relationship to other countries
• How to greet• Major religion
Why is such cultural understanding so
important in todays world
What do Managers do 75% of their time?
What ways of communications do we
use?
How R Ui :-)
Now we know WHY we communicate and why we should know about other
cultures
BUT why is the speed/ access and importance so DIFFERENT
than some 10 years ago
The vision behind One Laptop Per Child
YOUniversesAnd
The rise of Web2.0
Summarize
• Pace of economic change has accelerated• The Rise of global food• Shelf life of products become short (very
short)• Technology pushes for communications
over border, the YOUweb is born• Globalization still shapes politics,
commerce, environment and international relations
