Get focused online marketing for business 101 for may 2011

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A Get Focused PresentationOnline Marketing for Business 101

May 2011

Clodagh S.HigginsOnline Marketing Strategist

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By the end of this . . .

• My goal is that everyone can see one online marketing platform that is for them and be able to take action after the presentation.

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Agenda• What is online marketing?• Planning and creating an effective website• Gaining visibility on search engines• Planning and using social media (blogs, social

networking)• Email marketing• Building and managing your online reputation• Advanced strategies - viral marketing, link

baiting

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Get Focused Consulting Pty Ltd

We connect you and your organisation with the people you want to reach, online!

http://www.getfocusedconsulting.com.au

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What is Marketing?

What do you think of when you hear this?

What is Online Marketing?

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Your website should be on your sales team.

How many leads is your website generating?

How much does a lead worth to you?

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Are your customers looking for my business online?

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YES !Eyeglasses 204Nutrition Facts 559Marketing Sydney 167Sailing Sydney 75Physiotherapy Sydney 50Recruitment Sydney 307Mortgage Broker 374Landscape Design 307Fashion Public Relations 5Australian Baby Clothes 50Website Management 26Speed Reading 50 Pregnancy symptoms week by week 61Human Resources Management 250Professional Photographer 75Naturopath 457Picture Framing 204Pictures to painting 26

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Search for the products / services that you offer online in

http://www.google.com/keywordtool

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Traditional Marketing

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How are we tuning out?

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Think . . . Attract not Force

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Planning & Creating Websites

• Keywords, keywords, keywords• Get an internet marketing expert• Build to sell• Build to capture email addresses• Build to create a relationship• It should be your best sales person

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Gaining visibility on search engines • How do search engines work ?

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• Google Places• Google Analytics• Google Webmaster

• It is a full time job• Get SEO expert

How to be visible on the search engines

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What it takes to beat your competition4 Original Written Articles4 Hand Re-written Articles130 Spun Articles from seed Articles100 Manual Article Submissions1000 Automated Article Submissions using UAW, TrafficJumbo, Jet Submitter, Articleranks10 One-Way Backlinks (manually submitted) high PR blogs (Topic dictates PR, usually PR6)1 Press Release30 Manual Press Release Submission50 Social Bookmarking Sites5 Web 2.0 profiles with text and images created manually20 Social Networking Groups1 Video Marketing custom video for your business with voiceover25 Manual Video Submissions15 Traffic Geyser Video / Podcast Submissions20 Wiki Sites5 Link Submissions (Can be GEO specific)20 Blog Comments (comments on niche blogs)10 Forum Marketing posts with link in Signature fileWe will create 2 Squidoo lenses and 2 Hubpages and interlink them for you1 WordPress.org and 1 Blogger.com blog linking to main domain and sub-pagesWe submit RSS feeds from Web 2.0, 3 Article Sites, 5 Video sites, 3 Blogs, 3 Press Releases, Squidoo and Hubpages to Multiple RSS directories- We ping 90 sites for EACH new web property

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So what is Social Media and why should I care?

Social Media is an “umbrella term that defines the various activities that integrate technology,Social interaction and the construction of words,Pictures, videos and audio”*

*according to wikipedia

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2/3’s of the global internet population visit social networks

36% of Aussies shop online monthly6% do it weekly We are behind the rest of the worldAverage spend 4 x AU $700 ish / mth

I should care because . . .

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Visiting social sites is now the 4th most popularonline activity – ahead of personal email – four

months ago – today # 1 online activity.

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Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly

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This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients.

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We are craving community & personal service.

To be remembered and valued.

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What is a blog?

A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog.

Where is your blog? Your email sent items!

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A great blog in Action

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Profiling different channels

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What is Twitter? http://www.twitter.com

Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile.

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Florist in Perth

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What is Facebook?http://www.facebook.com

. . is a free social networking website launched in 2004. Individuals or businesses can create a profile and join networks that are organised by city, workplace or educational institutions and then they can start adding friends and send messages.

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10.2m Facebook profilesOver 45 women biggest growth in Aus

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240 Likes in April 2011

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What is YouTube?http://www.youtube.com

YouTube is a video sharing website on which users can upload and share videos

It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text.

If a picture paints a thousand words, whatCan video do?

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YouTube

It’s like having your own tv station for your business

Over 100,000,000 videos watched on YouTube every day !

My Business TV

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Personal Trainers

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Email Marketing

• Building a relationship with people online

• What will you say & how often will you say it

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Advanced Online Marketing

Viral Marketing – usually funny “ is an idea that spreads and while it is spreading is actually helping your business or cause” Seth Godin

Link Baiting It means to create something that naturally attract backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about i, posting it on del.icio.us/Furl/Digg/Shoutwire and linking to it from their sites. It also attracts a lot of visitors.

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Rule #1 – Listen Action - Set up Google alerts & Google Reader &

SocialMention.com

Rule # 2 – EngageAction - Answer Questions on Platforms

Rule # 3 – MeasureAction - Set up Google Analytics on your website

Basic Rules of an effective Online Marketing Strategy

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Small Business Owners Who Successfully Use Social Media

1. Commit weekly resources to creating content and engaging in social media.2. Have some methods of understanding how social media activity had an

impact on business results.3. Regularly generate content using blogs, Twitter, Face book or other social

platforms.4. Don’t try to do use every platform, instead focusing time and resources

on the social media channels that drive the best results for their business.

5. Use social media to drive participation in offline events.

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Small Business Owners Who Successfully Use Social Media

6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.

7. Leverage social media to position their company as a thought leader within their industry.

8. Provide clear calls-to-action and opportunities to generate leads and new customers using social media.

9. Use information and data from social media to drive business strategy. 10. Balance paid and organic search engine traffic.

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Agenda• What is online marketing?• Planning and creating an effective website• Gaining visibility on search engines• Planning and using social media (blogs, social

networking)• Email marketing• Building and managing your online reputation• Advanced strategies - viral marketing, link

baiting

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Have the knowledge, time and resources to do this yourself? Great !

If not hire a specialist and get your Online Social Media Strategy happening today!

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Remember it is the journey not the destination – enjoy what unfolds.

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I can help you grow your business using online tools

My five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-

1.Website audit2.Online Marketing Strategy in line with your business objectives and offline marketing activities.3.Implementation of an SEO package that generate leads.4.Monthly report on how your website traffic is improving.5.Monthly meeting to discuss additional marketing or promotional ideas that will grow your business.

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Get in touch today – clodagh@getfocusedconsulting.com.au

See you Online !