Freemium Summit Ranith Kumaran

Consumer Freemium vs.Enterprise FreemiumLessons learned from YouSendIt.com

Ranjith Kumaran

Like everything, Freemiumbusinesses evolve (or die).

100 free consumer senders = 500 free recipients

500 free recipients = 100 new free senders

100 new free senders = 4 paid subscribers

20 acme.com senders= 80 acme.com recipients

100 total acme.com users= 10-100% of Acme SMB

>10% penetration= inbound from Acme

An engagedconsumer isa likely buyer.

Not all engagedenterprise userscan make purchasedecisions.

Consumers arehappy buying forthemselves online.

Businesses arehappy buyingfor groups aftertalking to ahuman.

Retainingconsumersis (relatively)hard.

Enterpriserenewals areopportunitiesfor up-sell.

Every consumer isa professional.

Every professional is a consumer.

@ranjithkumaran

Business