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© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
Company Confidential
1
Forum Nokia
Patrick Dalez
Business Development EMEA
Paris 17-18 Nov. 2009
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials©2008 NokiaCompany Confidential2
Devices
+ Services
+ Apps
= Solutions
How Does
it All Add Up?
Amazing Experiences
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials3
Forum Nokia is Nokia for Developers
Forum Nokia
accelerates the development and delivery of great 3rd party applicationsand services on Nokia devices
FORUM
NOKIA
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials4
Third party development creates a virtuous circle
Successful ecosystem benefits all parties
Successful
ecosystem
benefits all
parties
Nokia
Sells devices
through channels
Channels(retail / operators)
Sell devices to consumers
Consumers
Buy devices and
download or purchase
applications
Developers
Write applications for Nokia
platforms
Third party
developers
want to develop for successful devices and platforms
Third party applications increase the value of devices and platforms to channels and
consumers
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials5
WhoandWhere are the Forum Nokia Members
EMEA
48.4%
Americas
16.2%
Rest of
Asia
20.3%
China
7.9%
China China
7.9%7.9%
India
7.1%
India India
7.1%7.1%
Source: Forum Nokia Registration Database, August 2009
Forum Nokia has 4.4 million
activemembers; talented people with various backgrounds and skill sets:
• Prosumers
• Creative Professionals
• Students
• Operators
• Mobile & Web Developers
• Flash Developers
• Open Source Community
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials©2008 NokiaCompany Confidential6
Mobile SW Developers
Web Developers
Operators
Flash Developers
Students
Creative Professionals
Prosumers
Consumers
Open Source Community
AJAX, Web Run Time, FlashC++, Open C, Java, Python
Nokia Developer Community – Large and Active
Designers
Nokia Developer Community –
Large and Active
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials7
Forum Nokia Technical Services & Consultancy
Tap into timely, worldTap into timely, worldTap into timely, worldTap into timely, world----class developer services. Whenever you need them.class developer services. Whenever you need them.class developer services. Whenever you need them.class developer services. Whenever you need them.
Knowledge base
Documentation
Tools andSDKs
CommunitiesUniversity
&Training
Device Access
TechnicalConsultancy
Applicationtesting
TechnicalSupport
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials8
Nokia Tiered Developer Programs
For companies - fast track to success
Individual developer
Recognition and reward program
Invitation-only program for top
innovative companies
Developer portal with technical,
marketing & business information
• Preferred GTM
• Strategic Innovation• Dedicated Tech. support• Periodic membership
• New Device Access
• Proto Access
• Business Development Support
• Platform engagement
• Technical support• GTM opportunities• Marketing & Channel visibility• Reduce development costs
• Early Access to SDK, discounted devices
• Public community for all developers
• Technical knowledge
• Device specifications (Maemo ,S60 & S40)
• Technical Documentation library
• SDK, Code examples, Wikis
• Discussion Board• Visibility to FN Champion program
Free
300€annually
Free-Invite Only
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials9
From Idea to realisation and market success
2. Platformsstreamline the development process.
3. Tools and SDKslower development costs.
4. Technical servicesshorten time to market.
6. Go-to-market programsaccelerate the adoption of applications.
1. LaunchPad & PRO developer programsaccelerate development cycles.
5. Channel distributionincreases Profile with Nokia BUs and partners
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials1010 © 2009 Nokia
Forum Nokia business opportunities
Ovi Store
Content
Aggregators
Operators
Pre-Load
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials11
• Web Runtime widgets can access Platform Services (including Messaging, PIM, Audio and etc) through JavaScript extensions for personalized & relevant services
• Anyone who can create web pages can be a mobile application developer using WRT technology
• To Date: 37 Devices and counting…
Existing Devices (Firmware Upgrade)on S60 3rd FP1 Devices
Broad-based Device Support S60 3rd FP2 & S60 5th Edition
• Enables live Internet content on home screen (weather updates, news)
WRT Compatible devices
Messaging
PIM
Audio
System
Imaging
Location
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials12
Show me the money!Show me the money!
…and the Spotlight…and the Spotlight
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials13
Ovi: Five inter-connected service areas
People, Places and Media.
Maps MusicMessaging GamesMedia
Common functions and cross-discovery
14 © 2009 Nokia vvvvV1-Filename.ppt / YYYY-MM-DD / Initialsss14 © 2009 Nokia
Ovi Store – back to basics
•Global distribution possibilities• Supported by 100 device models (S60, S40, Maemo)
• Credit Card and Operator Billing* (27 Operators)
• Active users from over 180 countries
• Developers from 65 countries
• Local content, local language support* (8 to date)
• August users bigger than June & July combined
• Over 5500 items for most popular devices
• Approving 500 content items a week
• Potential reach of 300Million Global customers
*For credit card: Less applicable taxes.
*For mobile billing: Less applicable taxes and fixed billing charges. 27 Operators covered to date
• English, German, Spanish, Italian, French, Russian, Portuguese, Chinese
• Examples of supported devices: Nokia 5220, 6300
15 © 2009 Nokia vvvvV1-Filename.ppt / YYYY-MM-DD / Initialsss
Promotional Opportunities
15 © 2009 Nokia
• Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store.
• Spotlight provides marquee exposure to a targeted audience actively looking for mobile content.
• Other co-marketing opportunities available:
• Favorable placement for global and regional marketing of content
• Publisher channel views: specific publisher content can be filtered by consumer to be visible in one view
16 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
Company Confidential
16 © 2009 Nokia
Publish to Ovi• Self-service tool allowing publishers to easily distribute and monetize content on Ovi.
• Benefits of publishing on Ovi:
• Easy access to a single channel reaching millions of consumers
• Monetize applications and content
• Fast time to market
• Real time sales and usage reports
• Enabling publishers to get content to market.
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials17
Open Screen Fund = Money for you
• $10 million fund from Nokia and Adobe to bring great Flash apps & contentto market, across screens
• We’re looking for innovation, and creative use of FlashLite capabilities on Nokia devices
• Anyone can apply for funding; a great idea may be a winner!
Get more information at http://openscreen.forum.nokia.com/
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials18
Calling All Innovators-Concours OVI
A developer competition that challenges developers to
create applications and content that are
• Locally relevant for consumers living in France
• On their way to, or could be made available in OviStore
Developers can submit applications in these categories:
• Social location
• Business and productivity
• Communications and social networking
• Games
• Just for fun
For anyone with some coding skills and an
understanding of what the consumers
in France want to have in their Nokia devices
Winners announced at Le Web Paris in December!!
Grand Prize
15,000 EUR in cash.
The new N900
Paid travel and a ticket to a Nokia developer event in the spring 2010.
Nokia’s help to get the winning application to Ovi Store.
One-year membership in Forum Nokia Launchpad
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials19
Long Tail: X-Dancery and 5800 (China)
• X-Dancery – on-the-fly “Dance Dance Revolution” game, game based on the song currently playing in Nokia Music
• Great device + service experience
In-box leaflet
Campaign Microsite
Sohu – consumer portal
Mogo – Gadget portal
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials20
Brand Partnership: Netflix (Americas)
DVD mailer with CFA
Retail POS w/ Netflix
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials21
TPO + Ovi Store: Metro News (EMEA)
• Verve enabled the “Metro News” Widget for preload in N97 Mini - Europe
• Nokia and Metro in 6 countries are working together to guarantee maximum visibility in a joint campaign
Metro - mobile channel reaching additional thousands of Nokia
consumers;
Locally relevant content to all Metro readers - additional activities drive
retention
All Nokia and Metro properties used for a winning cross-marketing mix
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials22
Future (ex.) - Consumer Touchpoints, Events:
Roskilde Festival “Survival Kit”
My Festival app: Find
friends, check schedule
& facilities etc
Midomi: Hum or
sing that song & get it in NMS
Clic2C: coupons and Easter eggs in poster watermarks
Tune Wiki: Get real time lyrics and sing along the song
Mosh-it: Sync your Nokia with iTunes
MusicAic: Create your own ringtones with a few clicks
Touch Piano: Create your own ringtones with a few clicks
… Also available to other
Nokias in Ovi Store!
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials23
Nokia will support the entire development
ecosystem, with a unified, seamless offer
Successful ecosystem benefits all parties
Successful
ecosystem
benefits all
parties
OPERATORS
Sell devices to
consumers
CONSUMERS
Buy devices and download or
purchase applications
Ovi API adds people and
places features to your apps,
easily
Nokia devices
deliver essential solutions to the
consumer
Cross-platform
environments
reduce costs and speed
innovation
Ovi Store
connects developers with consumers
24 © 2008 Nokia 24 © 2006 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
MERCI!
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