Forum Nokia Dev. Camp - Biz Dev_ Paris 17&18 Nov Final

© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Company Confidential

1

Forum Nokia

Patrick Dalez

Business Development EMEA

Paris 17-18 Nov. 2009

© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials©2008 NokiaCompany Confidential2

Devices

+ Services

+ Apps

= Solutions

How Does

it All Add Up?

Amazing Experiences

© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials3

Forum Nokia is Nokia for Developers

Forum Nokia

accelerates the development and delivery of great 3rd party applicationsand services on Nokia devices

FORUM

NOKIA


Third party development creates a virtuous circle

Successful ecosystem benefits all parties

Successful

ecosystem

benefits all

parties

Nokia

Sells devices

through channels

Channels(retail / operators)

Sell devices to consumers

Consumers

Buy devices and

download or purchase

applications

Developers

Write applications for Nokia

platforms

Third party

developers

want to develop for successful devices and platforms

Third party applications increase the value of devices and platforms to channels and

consumers


WhoandWhere are the Forum Nokia Members

EMEA

48.4%

Americas

16.2%

Rest of

Asia

20.3%

China

7.9%

China China

7.9%7.9%

India

7.1%

India India

7.1%7.1%

Source: Forum Nokia Registration Database, August 2009

Forum Nokia has 4.4 million

activemembers; talented people with various backgrounds and skill sets:

• Prosumers

• Creative Professionals

• Students

• Operators

• Mobile & Web Developers

• Flash Developers

• Open Source Community

© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials©2008 NokiaCompany Confidential6

Mobile SW Developers

Web Developers

Operators

Flash Developers

Students

Creative Professionals

Prosumers

Consumers

Open Source Community

AJAX, Web Run Time, FlashC++, Open C, Java, Python

Nokia Developer Community – Large and Active

Designers

Nokia Developer Community –

Large and Active


Forum Nokia Technical Services & Consultancy

Tap into timely, worldTap into timely, worldTap into timely, worldTap into timely, world----class developer services. Whenever you need them.class developer services. Whenever you need them.class developer services. Whenever you need them.class developer services. Whenever you need them.

Knowledge base

Documentation

Tools andSDKs

CommunitiesUniversity

&Training

Device Access

TechnicalConsultancy

Applicationtesting

TechnicalSupport


Nokia Tiered Developer Programs

For companies - fast track to success

Individual developer

Recognition and reward program

Invitation-only program for top

innovative companies

Developer portal with technical,

marketing & business information

• Preferred GTM

• Strategic Innovation• Dedicated Tech. support• Periodic membership

• New Device Access

• Proto Access

• Business Development Support

• Platform engagement

• Technical support• GTM opportunities• Marketing & Channel visibility• Reduce development costs

• Early Access to SDK, discounted devices

• Public community for all developers

• Technical knowledge

• Device specifications (Maemo ,S60 & S40)

• Technical Documentation library

• SDK, Code examples, Wikis

• Discussion Board• Visibility to FN Champion program

Free

300€annually

Free-Invite Only


From Idea to realisation and market success

2. Platformsstreamline the development process.

3. Tools and SDKslower development costs.

4. Technical servicesshorten time to market.

6. Go-to-market programsaccelerate the adoption of applications.

1. LaunchPad & PRO developer programsaccelerate development cycles.

5. Channel distributionincreases Profile with Nokia BUs and partners

© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials1010 © 2009 Nokia

Forum Nokia business opportunities

Ovi Store

Content

Aggregators

Operators

Pre-Load


• Web Runtime widgets can access Platform Services (including Messaging, PIM, Audio and etc) through JavaScript extensions for personalized & relevant services

• Anyone who can create web pages can be a mobile application developer using WRT technology

• To Date: 37 Devices and counting…

Existing Devices (Firmware Upgrade)on S60 3rd FP1 Devices

Broad-based Device Support S60 3rd FP2 & S60 5th Edition

• Enables live Internet content on home screen (weather updates, news)

WRT Compatible devices

Messaging

PIM

Audio

System

Imaging

Location


Show me the money!Show me the money!

…and the Spotlight…and the Spotlight


Ovi: Five inter-connected service areas

People, Places and Media.

Maps MusicMessaging GamesMedia

Common functions and cross-discovery

14 © 2009 Nokia vvvvV1-Filename.ppt / YYYY-MM-DD / Initialsss14 © 2009 Nokia

Ovi Store – back to basics

•Global distribution possibilities• Supported by 100 device models (S60, S40, Maemo)

• Credit Card and Operator Billing* (27 Operators)

• Active users from over 180 countries

• Developers from 65 countries

• Local content, local language support* (8 to date)

• August users bigger than June & July combined

• Over 5500 items for most popular devices

• Approving 500 content items a week

• Potential reach of 300Million Global customers

*For credit card: Less applicable taxes.

*For mobile billing: Less applicable taxes and fixed billing charges. 27 Operators covered to date

• English, German, Spanish, Italian, French, Russian, Portuguese, Chinese

• Examples of supported devices: Nokia 5220, 6300

15 © 2009 Nokia vvvvV1-Filename.ppt / YYYY-MM-DD / Initialsss

Promotional Opportunities

15 © 2009 Nokia

• Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store.

• Spotlight provides marquee exposure to a targeted audience actively looking for mobile content.

• Other co-marketing opportunities available:

• Favorable placement for global and regional marketing of content

• Publisher channel views: specific publisher content can be filtered by consumer to be visible in one view

16 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Company Confidential

16 © 2009 Nokia

Publish to Ovi• Self-service tool allowing publishers to easily distribute and monetize content on Ovi.

• Benefits of publishing on Ovi:

• Easy access to a single channel reaching millions of consumers

• Monetize applications and content

• Fast time to market

• Real time sales and usage reports

• Enabling publishers to get content to market.


Open Screen Fund = Money for you

• $10 million fund from Nokia and Adobe to bring great Flash apps & contentto market, across screens

• We’re looking for innovation, and creative use of FlashLite capabilities on Nokia devices

• Anyone can apply for funding; a great idea may be a winner!

Get more information at http://openscreen.forum.nokia.com/


Calling All Innovators-Concours OVI

A developer competition that challenges developers to

create applications and content that are

• Locally relevant for consumers living in France

• On their way to, or could be made available in OviStore

Developers can submit applications in these categories:

• Social location

• Business and productivity

• Communications and social networking

• Games

• Just for fun

For anyone with some coding skills and an

understanding of what the consumers

in France want to have in their Nokia devices

Winners announced at Le Web Paris in December!!

Grand Prize

15,000 EUR in cash.

The new N900

Paid travel and a ticket to a Nokia developer event in the spring 2010.

Nokia’s help to get the winning application to Ovi Store.

One-year membership in Forum Nokia Launchpad


Long Tail: X-Dancery and 5800 (China)

• X-Dancery – on-the-fly “Dance Dance Revolution” game, game based on the song currently playing in Nokia Music

• Great device + service experience

In-box leaflet

Campaign Microsite

Sohu – consumer portal

Mogo – Gadget portal


Brand Partnership: Netflix (Americas)

DVD mailer with CFA

Retail POS w/ Netflix


TPO + Ovi Store: Metro News (EMEA)

• Verve enabled the “Metro News” Widget for preload in N97 Mini - Europe

• Nokia and Metro in 6 countries are working together to guarantee maximum visibility in a joint campaign

Metro - mobile channel reaching additional thousands of Nokia

consumers;

Locally relevant content to all Metro readers - additional activities drive

retention

All Nokia and Metro properties used for a winning cross-marketing mix


Future (ex.) - Consumer Touchpoints, Events:

Roskilde Festival “Survival Kit”

My Festival app: Find

friends, check schedule

& facilities etc

Midomi: Hum or

sing that song & get it in NMS

Clic2C: coupons and Easter eggs in poster watermarks

Tune Wiki: Get real time lyrics and sing along the song

Mosh-it: Sync your Nokia with iTunes

MusicAic: Create your own ringtones with a few clicks

Touch Piano: Create your own ringtones with a few clicks

… Also available to other

Nokias in Ovi Store!


Nokia will support the entire development

ecosystem, with a unified, seamless offer

Successful ecosystem benefits all parties

Successful

ecosystem

benefits all

parties

OPERATORS

Sell devices to

consumers

CONSUMERS

Buy devices and download or

purchase applications

Ovi API adds people and

places features to your apps,

easily

Nokia devices

deliver essential solutions to the

consumer

Cross-platform

environments

reduce costs and speed

innovation

Ovi Store

connects developers with consumers

24 © 2008 Nokia 24 © 2006 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

MERCI!