Fashion + Digital

The Customer Experience Company

Fashion+ DigitalSyamant Sandhir

The customer looking for that perfect pink top or white jeans is likely to find their answer in one of the social sites.

2

When they walk into a brand store,

they are likely more informed

about their options than the service representative is

about the customer. 3

They may try a few products and perhaps buy online.

Showrooming needs to be addressed with relevant in-store experiences.

What does exclusivity mean for a premium

brand?4

What role does the fashion show to a select few mean when the taste

makers and influencers are elsewhere on a social platform?

5

Increased choice and increased knowledge

6

are changing norms

Some questions have arisen…..

7Source : Fashion Marketing by Tony Hines+Margaret Bruce

Customers are better educated, more

cynical about media messages and totally capable of informing themselves on every aspect of their lives, what role is left for

‘persuasion by communication’?

8

Apparel sales increasingly by-pass

physical stores, how will this impact a discipline based on the supremacy

of locations?

9

How can customer experience be used to

achieve competitive superiority in a truly global marketplace?

10

If the individual customer is at the

centre of commercial activity, then no part of an organization will be able to opt out of the

customer experience process.

11

If marketing is ‘everyone’s responsibility’ then how

can processes be adapted to follow through

with this?12

How can one ‘re-invent’, at least in part, for new roles, expectations, beliefs and outcomes?

13

Being Relevant

Lifestyle brands are exploring concepts

wearables, beacons, new methods of paying, analysing trends not just within their

transactions but in a social context.

They are looking to integrate their online and offline presence in one seamless

experience.14

There is a big change in fashion and lifestyle.

15

It is time to embrace change and connect the customer to the experience!

Futurescape, Delhi

Level 4, Rectangle 1, Commercial Complex D4Saket, Behind Sheraton, DelhiNew Delhi – 110017, INDIA

Futurescape, Mumbai

Level 2, Raheja Centre Point 294 CST RoadNear Mumbai UniversityOff Bandra–Kurla Complex, Santacruz (E)Mumbai – 400098, INDIA

Telephone: +91 9910201783

+91 (11) 6654 4196

Email: innovate@futurescape.in

Web: www.futurescape.in

Twitter: @futurescape