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There are over 1 billion people using Facebook to keep up to date with their friends and family, so communicating with customers via Facebook is very much about that, building and maintaining a relationship. However, through this process, you should be helping drive more people to your website / online store. These slide can help you plan your Facebook marketing strategy relevant to your business’s needs, and share tips and tricks on how to do this on limited time and on a limited budget.
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vanguardvisionsconsulting.com.au
Facebook Marketing for Small Business
Marion Library Service2 April 2014
Allison MillerDirector & Principal Consultant
Slides available at:
slideshare.net/vanguardvisions
Session Overview
• Why is now a good time to be using Facebook?
• Planning your Facebook Marketing Strategy
• Creating and managing Facebook page• Marketing on Facebook• Measuring your Facebook marketing• What will you investigate further?
Why is now a good time to be using Facebook?
Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication
Better infrastructure / access
• 92% of Australian business have internet access
• Australian Bureau of Statistics (2013)
• 79% of Australian homes have the internet
• Good e-practice guidelines for disadvantaged learners in VET (2013)
• 90% of Australians have an internet-enabled smartphone
• AIMIA Mobile Phone Survey (2013)
Data source: http://www.socialmedianews.com.au Image: https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTnOgNdtWx_EZWwujkMfHyvJTjOHfP67V3KK3GXHcs9P-sPCrU8
Australian Social Media Stats*
• Facebook – 13,600,000 users• YouTube – 12,600,000 users• Tumblr – 4,700,000 users• LinkedIn – 3,600,000 users• Twitter - 2,500,000 users• Instagram – 1,600,00 users• Snapchat – 1,070,000 users• Pinterest – 410,000 users• Google Plus –65,000 users
* March 2014
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
Facebook – aka ‘the Pub’
• Connect with friends or seek feedback from customers
• 3 short posts/week – useful and relevant content, news and events about your business
• Be helpful - answer questions on status updates and in Groups
• Post: Early morning, during lunch, after work, before dinner and before bed
• Paid ‘posts’ and ‘pages’• Competitions for “Likes”
12 Reasons Why Your Business Needs A Facebook Page In 2014business2community.com/facebook/12-reasons-business-needs-facebook-page-2014-0820081#!CcEkg
Planning your Facebook Marketing Strategy
Your Facebook Marketing Strategy
CC-BY Image: - Simon – Facebook Connection Social Network Media - http://pixabay.com/en/facebook-connection-social-network-76531/
Target market?Purpose?
Image: VELG Training - https://www.facebook.com/VelgTraining
Cloud Computing aka “the Cloud”
VisualSincere/Caring
AnnouncementsPolls/CompsDiscussionsGive to get
Image: Vanguard Visions - https://www.facebook.com/vanguardvisions Image: Ace Nights - https://www.facebook.com/AceNights
What should I share? – Your Content
Image: City of Marion - https://www.facebook.com/CityofMarion Image: Andrew Barrre Photography - https://www.facebook.com/Andrew.Barre.Photography
What should I share? – Others’ Content
Image: Northern Adelaide Wordpress Business User Group - https://www.facebook.com/groups/northernadelwpbug/Image: Armidale NBN Users Groups - https://www.facebook.com/groups/ArmidaleNBNUsers/
What should I share? – Interact with others
Image: Connecting Up - https://www.facebook.com/connectingup Image: Empty Spot Childcare - https://www.facebook.com/emptyspotchildcare
What should I share? – Involve others
Creating a Facebook Page
Image: Digital Capability - https://www.facebook.com/digitalcapabilityImage: Business Networking in Australia - https://www.facebook.com/groups/50481628494/
Page vs Group =Controlled vs Community
Be a Facebook UserCreate a Page
Create a PageWhat type of page?
Create a PageAdd some details
Setting up your Page
Add a logo
Add a banner
Add other info
Admin panel
Write a post
Invite friends to
‘Like’
Managing your Facebook Page
Manage your PageAdmin Panel
Manage your PageInsights Panel
Getting people to ‘Like’ your page
Competitions, Ads etc
Add ‘Like’ to website etc
Invite them
Managing posts
Managing posts
Marketing on Facebook
Selling directly from your Facebook Page
Image: The Wishing Box - https://www.facebook.com/pages/The-Wishing-Box/165675503601951 Image: KZs Scents - https://www.facebook.com/KZMELTS
Boosting posts
Promote Page
Sponsor posts
Image: Slam Strategy - Facebook Advertising ticks all the right boxes http://slamstrategy.com.au/facebook-advertising-ticks-all-the-right-boxes-2/
Competitions
Image: VELG Training - https://www.facebook.com/VelgTrainingImage: Pure Bliss Massage - https://www.facebook.com/pureblissmobilemassage
Measuring your Facebook Marketing
Analytics – Facebook Insights
Google Analytics
Likes vs Interactions
Revenue vs Influence
CC-BY Image: Davie Armano – Pillars of Influence - https://www.flickr.com/photos/7855449@N02/5372510253/
Next workshop
6 June
'Driving customers to your website‘
Marion Cultural Centre
What will you investigate further?
Want to know more?
More info: digitalcapability.com.auRegister for eUpdates: bit.ly/digitalcapability
Follow on: Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapabilityLinkedIn - bit.ly/DCLinkedIN
Google+ - bit.ly/DCGoogleplusPinterest - pinterest.com/vanguardvisions
vanguardvisionsconsulting.com.au
Contact me at:Allison Miller
0400 732 270allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au
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