Facebook Marketing

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How Facebook marketing is better than traditional marketing?

The answer is that it is more focused on content sharing and creating a viral marketing effect with maximum reach.

Source: wowinternet.co.uk

By making good use of Facebook marketing techniques, your target Customers base can be expected to grow much faster in this new world. 

Source: wowinternet.co.uk

Make an effective use of Facebook Advertisements as well as engage users from your Facebook business page and in return expect better Return on Investments.

Why Facebook Ads?

Over 1 billion registered users on Facebook, & ads help you

reach the people you are targeting .

Targeting individuals as per your needs

Target your potential customers

Set parameters according to interests, relationship status, languages, education, and even workplaces.

• With over 1 Billion users, Facebook is the popular social network. • Facebook advertising could boost sales and promote business.• Poorly planned Facebook ads campaign can be costly and of no use.

Do’s

• Decide your marketing objectives before launching your ad campaign.

• Think about your ideal audience and target your ads carefully.

• Make an exclusive offer in your advertisement

• Run tests and change your ads periodically.

Don’ts

• Irrelevant link when they click on your ad.

• Use Facebook Ads to sell people something right away.

• Set it and forget it.

Decide your marketing objectives before launching your ad campaign

Figure out what you want your Facebook campaign to do before you begin spending your hard earned money on it.

Think about your ideal audience and target your ads carefully

Facebook demographic targeting functionality helps to target people based on their geography, age, gender, employer, education and their interests in any number of combinations

Make an exclusive offer in your advertisement

Make people feel special, If you want your ad to grab attention, you need to make the ad’s content worth their time.

Run tests and change your ads periodically

Create multiple variations of your ad to discover optimum combination for your target audience, so that people don’t get bored while seeing the same ad over and over.

Provide Irrelevant link when they click on your ad

This will help ensure that more clicks are turning into conversions, which is a crucial factor.

Use Facebook Ads to sell people something right away

You may see better success if you cut back down your expectations; instead of a purchase, request a social action (Like/Share) or get their e-mail address in order to access a special offer or exclusive content.

Set it and forget it

Facebook Ads require continuous tinkering and trial & error in order to produce real results, don’t ignore insights and keep track of your campaigns on a regular basis.

Remember

• Utilize images & space.• Don’t hide real value.• Engage customers into advertisements.

Utilize Images & Space

Make use of the full image size and interest the audience by increasing curiosity factor.

Engage customers into advertisements

Develop interest of user by telling him that how your business will benefit him as a user or consumer !

Don’t Hide Real Value

The real value is that your content is unique, educational and beneficial to your target audience.

Good Advertisements

Not So Good Advertisements

Tips to increase ROI on Facebook Ads

Proper designing of the advertising unit

Creating a short, attractive advertising copy

Segmenting the campaign according to the target group

Timing is an integral part of a successful ad campaign

Using the action words to get better response

Analyzing Facebook ad-report is crucial

Facebook Ads provide a great opportunity for you to get your brand noticed and build buzz, but to get the most bang for your buck, it pays to take the time to thoroughly understand the

uniqueness of the platform and adjust your advertising strategy accordingly.

Wait... but you can also promote your brand without Facebook ads, I’ll tell you how …

More engagement means more promotion of your brand and more trust building…

As per recent study – Facebook post on Saturday and Sunday afternoon get more views as compared to views on Weekdays !!!

“Yes, yes I’m telling you when to get a better

engagement on weekdays”

Non – Busy Hours are best to get maximum exposure

“What if I’m busy at that time ?”

You can also make use of Social media management tools for automated posting at time when its not possible for you to post.

Softwares available to mange your social networks

1.Hootsuite2.Sprout Social3.Social Oomph4.Buffer5.TweetDeck6.Social Flow7.Tweepi8.Social Bro9.Crowd Booster10.Argyle Social

“Will scheduling Post help?”

Posting at the right time increases the chances of interaction.

What Should I keep in my mind before Posting?

Content is King

• Unique and Good Content • Interesting and upto the point• Keep things Clear and Simple

Write mainstream and avoid Complicated sentences

Target your post for relevant audience

Including a question or call-to-action to increase engagement.

Different post every time to maintain variety (links, videos, photo, event etc.)

Posts with Images, links are very eye catchy and offer more information

Be Engaging

Try to create an active conversation by asking questions and adding further comments.

Call upon your friends to communicate with each other and yourself.

Analyze your Engagement reports.

Facebook insights analyze engagement and reach of your posts

• Reach – impression per posts.• Engagement – Users clicked anywhere on the page.• People talking about – Includes shares, like and comments.• Virality – Percentage of people talking from post reach.

Track and benchmark your post performance.

Compare posts metrics with competitors.

Optimize content strategy with insights.

Make use of Social media managers that save time, so that you can focus on more important things.

10 posts spaced out over 24 hours is more effective than if all 10 posts were made at once.

Quotes are one of the best ways to get people to like and shares your posts on Facebook and it can go viral too.

Make use of Facebook’s question tool with most happening topic

Conclusion

You can promote your brand or business via ads and engaging audiences through Pages on Facebook. Facebook offers Best Return on Investments due to its massive reach and minimal cost than others

Thank you !!!Thank you !!!