Facebook for business

for businessSocial Media Week

Presentation by Julie HallPresentation by Julie Hall

Facebook Mastery...

Facebook Mastery....

Why facebook matters

http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

How much is a fan worth?

Why they like you

Source: Chadwick, Martin, Bailey March 2010 iModerate Research Technologies

The reality...

199 out of every 199 out of every 200 i t ti 200 interactions

h happens on THEIRTHEIR

facebook page

The challenge

How do you get them on yours?y

Treat your page like a brand VIP room

Create exclusive content

Let them peak behind the curtain

Create a community of influencers

Thoughts to leave you with

• Get started today• Be authentic• Be boldBe bold• Engage, Engage, Engage

C it f i th (b t t l lt i 1• Commit for six months (but expect real results in 1 month)

• Test and fix, Test and fix, Test and fix• Have fun!

Let’s connect

• @julie_hall• @women_unlimited• www facebook com/womenunlimitedwww.facebook.com/womenunlimited• www.facebook.com/juliehalluk

li k di /j li h ll k• www.linkedin.com/juliehalluk• www.women-unlimited.co.uk• www.springmedia.co.uk