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Presentation delivered during Social Media Week in London on facebook for business
Citation preview
for businessSocial Media Week
Presentation by Julie HallPresentation by Julie Hall
Facebook Mastery...
Facebook Mastery....
Why facebook matters
http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/
How much is a fan worth?
Why they like you
Source: Chadwick, Martin, Bailey March 2010 iModerate Research Technologies
The reality...
199 out of every 199 out of every 200 i t ti 200 interactions
h happens on THEIRTHEIR
facebook page
The challenge
How do you get them on yours?y
Treat your page like a brand VIP room
Create exclusive content
Let them peak behind the curtain
Create a community of influencers
Thoughts to leave you with
• Get started today• Be authentic• Be boldBe bold• Engage, Engage, Engage
C it f i th (b t t l lt i 1• Commit for six months (but expect real results in 1 month)
• Test and fix, Test and fix, Test and fix• Have fun!
Let’s connect
• @julie_hall• @women_unlimited• www facebook com/womenunlimitedwww.facebook.com/womenunlimited• www.facebook.com/juliehalluk
li k di /j li h ll k• www.linkedin.com/juliehalluk• www.women-unlimited.co.uk• www.springmedia.co.uk