Facebook Applications And Ecosystem Face Reviews

Facebook Applications & Marketing

“Engaging the Social Operating Platform & Eco System for Your

Business”

ByRodney Rumford

Facebook Growth & Trends

• 4+ Million Users• 200K New Users Daily Since Jan 2007• Average 3% Weekly Growth Since Jan 2007• Older Demographic Rapidly Adopting (26+)• Disrupts Traditional Communication Channels• Streamlines Ability to Engage & Facilitate More Connections

• Sixth-most trafficked site in the United States (comScore) • More than 54 billion page views per month • More than half of active users return daily• Over 4000 Applications (85% Engagement)• 54 Billion Page Views Per Month

The Facebook Social Graph=

Frictionless WOMA Squared

What is an Application?

No software to download: Merely flip a switch

& you are plugged into the social graph

Application Directory

Application Anatomy 101

Application Example

Viral Carriers & Touch Points

• Mini-Feed• News-Feed• Requests/Invites• Notifications• email• Shared Items• Profile Page App Discovery• Behavioral Based

Applications Stats: Always Measure

Facebook Groups

Polls For Market Research

13 Facebook Marketing Carriers• Email • Notifications• Share• Mini-Feed• News-Feed• Invite Friends• Attachments• Photos• Videos• Groups• Notes• Profile Application Interaction• Behavioral Based Interaction with Application

Marketing Opportunities: Extend Your Brand

•Lead Generation•Brand Extension•Commerce•Customer Engagement•Traffic•Brand Loyalty•Frictionless WOMA •Groups•Applications•Advertising

8 Steps To Facebook Engagement

1. Start At The End

2. Business Opportunities & Objectives

3. Compelling and Engaging Application 10K foot

4. Application Strategy 1K Foot

5. Application Design and UI

6. Application Build

7. Nurturing of Users

8. Continual Improvement & Measurement

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