View
380
Download
1
Category
Tags:
Preview:
DESCRIPTION
Loras College is proud to present our annual Business Analytics Symposium on March 27, 2014 at the Grand River Center in Dubuque, IA. Industry experts will share their insights about the evolving field of business analytics opportunities. Learn about everything from best practices when analyzing data to the importance and benefits of building a culture of analytics within your organization. To learn more, secure your seat or to take advantage of group discounts visit www.loras.edu/bigdata.
Citation preview
2013 ANALYTICS SYMPOSIUMFebruary 12, 2013Grand River CenterDubuque, Iowa
Executive Panel
Amy MayerVice President
Cap Gemini
Rich Clayton ‘87Vice President of MarketingOracle Business Analytics
Tim Suther ‘82Chief Marketing OfficerAcxiom
Dave PooleyVice PresidentPeloton Group
Chris KohlmannInformation Service
ManagerCity of Dubuque
3
Panel Topics
• Building Analytic Culture• Analytic Processes & Frameworks• Data Scientist / Skills• Getting Started
4
Industrializing Business Analytics
“As analytics grow more popular and central to business strategies, there is also a need to produce analytical miracles repeatedly, reliably and quickly.”
Thomas Davenport
5
Analytic Culture
6
Changing Your Culture….
“In God We Trust, All Others Bring Data”
9
Analytic Processes
10
Performance Management Framework
Set strategy and goals Define key initiatives and KPIs Assign accountability
Long term planning scenario’s Customer acquisition Capital structure/financing
Allocate strategic targets Financial budgeting Operational planning Rolling forecasts
Financial and operational Revenue, profits, KPIs Efficiency and utilization Benchmarking and metrics
Variances to budget Market Trends Profitability Drivers
Financial & Statutory Management Reporting Compliance Sustainability Metrics
11
Data Scientists & Critical Skills
12
13
The technical challenges of using big data are very real.But the managerial challenges are even greater —starting with the role of the senior executive team.
Andrew McAfeeResearch Scientist, MIT Sloan
More Management Challenge Than Science
14
Getting Started
15
Start Simple and Evolve BI Strategy
16
Q & A
Recommended