Event sustainability trends_top tips

SUSTAINABILITY: INNOVATIONS AND OPPORTUNITIES IN THE EVENTS INDUSTRYWhat’s new, hot and exciting in events?

MCI Sustainability Services

HELLO FROM BARCELONA

3

What keeps you up at night?

State of global politics?

Climate Change?

3.3 °Cmean annual increase by 2100

Plastic Islands?

Biodiversity Loss?

Inequality?

What keeps you up at night with hope?

500,000 SOLAR PANELS INSTALLED GLOBALLY EVERY DAY

By 2018: India will be 3RD BIGGEST SOLAR POWER GENERATOR

1 MILLION JOBS CREATED BY 2022

40% of power in India will be from renewables by 2030

Source: International Energy Agency

A million new electric cars to hit the streets of U.S. cities annually

by 2024

IMAGINE IMPACT TO INDIA

1414

Interface- Product Design

Circular Economy Growth$600 Billion by 2025

From ocean waste to new carpet

Business is mobilizing

It’s not just a trend, it’s a RACE

79% OF TRIPADVISOR

USERS SAY ITS

IMPORTANT

Survey of 15,000 people

79%of MCI clients have increased their focus

on event sustainability over the last 3 years

68%of MCIs clients ask their suppliers to complywith a sustainability policy and evaluate it

In 2013 it was 51% - in 2011 only 25%!

70%of MCI clients don’t know how to implement sustainable events

Are you missing an opportunity?

Only 30%of hotels are communicating their sustainability program

Are you missing an opportunity?

Source: Hospitality and Tourism Research Institute, Toronto

So how can you use the sustainability wave to gain a competitive edge, innovate and make your events better?

What are the biggest

environmentalimpacts of

events?

GO HYBRID

RETHINK

BRANDEXPERIENCEToday’s technology can reduceproduction waste by 90%

Dematerialise through Projection Mapping (3D)

Dynamic &

Interactive

Source: Dorier

2727

Projection Mapping (3D)

Resource

Efficient

Source: Dorier

Dematerialise through Projection Mapping (3D)

DEMATERIALISEthrough better

lighting Make it Beautiful!

Innovate and use new materialsRethink the kind of materials you use and the design of your exhibition spaces

Honeycomb Eco-board New Modular SystemsSustainable Lanyard &

Badges

SYMANTEC Case Study

• Reduced use of PVC, carpet, wooden stage sets

• Switched to LED lighting, carpet tiles, module stand systems – made from recycledaluminium

• Switched to more sustainable print substrates

Before

88 tons of waste37 kg/participant

After

10 tons of waste5 kg/participant

x70 x11

REIMAGINE THE FOOD EXPERIENCE

RETHINK HEALTH AND WELL-BEING

34

Use the SOFT POWER of FOOD to

accelerate sustainability

FRESHLOCALORGANIC SEASONAL SUSTAINABLE

Trend: Healthier, Tastier, More Sustainable Food

Brainfood

Serving filtered tab water

Clear labelingInviting presentation

Offering and healthy dishes

Clear dietary labels From farm-to-table offering:

Fair trade tea and coffee

REIMAGINEENGAGEMENTLEAVE A LEGACY

But isn’t it

expensive?

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Executive Summary

MCI helped SAP’s Global Events, Procurement

and Sustainability teams to develop the SAP

Sustainable Event Approach and Operational

Toolkit.

This approach was successfully piloted at the

2016 d-kom series in India, China, US &

Germany, involving more than 20,000 participants.

d-kom 2016 Results

Cost Savings

Tracked

€86kof savings (net)

ROI of

66%

Reduced Environmental Impact

Offset

100%of local

emissions

annual CO2

output of

676Germans’

Local Economic Development

Sourced

81%of food and 80%

of all services locally

i.e., within

160km

Reduced Environmental Impact

Diverted

66%of waste from

landfill

weight 41elephants

Community Development

Donated over

$25.5kto community projects

in China and the US

supported

4 NGOs

Danish Maritime Forum

Getting to Zero

• 100% emission offset

• 99.5% Waste Diversion

• 75% local food & 60%organic

• 50% of all materials sustainable

• Saved $30,000

Now you can use

that money on other

exciting innovations

in technology!

Spice Things Up on-Site

Heart-Rate Monitors (fitbit, biovation)

SensoryTechnology &Gamification!

4444

MAKE IT FUN

Harnessing Kinetic Energy with Pavegen

ConclusionsSustainability can be cool

Sustainability must = better

Options exist – you just have

to look for them

Need help? Get in touch

Make Events

Better

Innovate and be

cool

Better Educate &

Engage Audiences

Manage Resources

(and Costs) Better

Showcase Brand ValuesThe

opportunities with

Sustainability?

Pioneers

Win

Contact us

www.mcisustainability.com

Guy.bigwood@mci-group.com

#guybigwood

www.lessconversationmoreaction.com

Thank You

Thank You