Essential sales skill pdf

Essential Sales Skill

Uncover the secrets behind excellent sales performance

Fantastic

If you don’t, its time to start filling in the gaps.

“The more prospects you talk to, the more sales you expose yourself to, the more orders you will get”

An Advise

You cant sell anything unless you quite genuinely feel that you want to persuade people, your own family, your wife, your friends, the people you meet at dinner parties, the world at large, to use that product. And you can’t persuade them to do it unless you genuinely believe it. You can’t do it for a living. You have got to believe in the product.

Boil down your strategy into one simple promise – and that promise should be important and unique.

You wouldn’t tell lies to your own wife. Don’t tell them to mine. So tell the truth but make it fascinating.

You can’t bore people into

buying your product. You can only interest

them in buying it.

Advice from other great sales people

Across the board, great sales people say the ability to sell is a “mentality.”

SALESMANSHIP

If you don’t think you can sell, if you’re nervous, then you can’t sell.

Don’t try to sell everything at once. Every step leads to the next step. For example, if you’re making a cold call, sell them on meeting with you in person; don’t try to sell the product.

The biggest secret is to develop great listening skills. Learn what your customers want and tell them how you’re giving it to them.

Don’t ever give your potential customer a reason not to trust you.

A gentle reminder: Any sales pitch is merely part of it. Sales begins well before your first contact and continues long after. It’s a relationship business, so be in it for the long-term. Sales people and customers should be creating value together. Elegance is a craft.

We want to know more about what works

(8. Building Relationships)

Your short term goal is to walk “arm in arm” with the customer as they arrive at the best possible solution. Your

long term goal is to become part of that customer’s essential business network…. And vice versa.

Anybody can sell After all, you’re doing it all the time, you just don’t know it. You’re trying to get your kids to come home on time, you’re trying to get that promotion at work, etc. But some people are great at it. Are you?