epr-future

The future of the PRThe future of the PR

The Internet and the PRThe Internet and the PR

ePRSt.Petersburg 29.06.2001.St.Petersburg 29.06.2001.

CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUESEUROPEAN PUBLIC RELATIONS CONFEDERATION

Tamás Barát Secretary General

Public relations is the conscious organisation of communication.

PR is a management function.The task of PR is:

To achieve mutual understanding and to establish a beneficial relationship, between the organisation and

its publics and environment, through two-way communication.

PublicationsAudiovisual

Media

Others

Personal Communication

Events

The tools of the PR The slices of the “PR

cake”

The future of the PR The future of the PR

ePRePR

WEB PR NET PR ON-LINE PR

ePR= ePR= all form of the conscious all form of the conscious

organisation of communication, organisation of communication, where the participants are where the participants are

communicate each other available communicate each other available through electronic way, with help through electronic way, with help

of the Internet or the intranet.of the Internet or the intranet.The ePR all form are interactive!The ePR all form are interactive!

The future of the PR The future of the PR

Factors of theFactors of the ePRePR

Information Persuasion - to make understand

Behaviour coordination

The main factors of the ePRThe main factors of the ePR

• InformationInformation

• Instead of Persuasion - Understood Instead of Persuasion - Understood To make To make understandunderstand

• Behaviour co-ordinationBehaviour co-ordination The ePr task is to co-ordinate the The ePr task is to co-ordinate the behaviour between the organisation behaviour between the organisation and its environment and between the and its environment and between the public and the organisation. public and the organisation. This is two-way communicationThis is two-way communication

The future of the PR The future of the PR

Web PRWeb PR

Interactive Homepage,

Web conferences

Web Presentations

Web PR examples:Web PR examples:

WEB RelationsWEB Relations

Home-page with feedback, minimum FAQ serviceHome-page with feedback, minimum FAQ serviceWeb press-room,Web press-room,Web conference,Web conference,Web exhibition,Web exhibition,

Web auction,Web auction,etc.etc.

The future of the PR The future of the PR

Net PRNet PR

Net communications Virtual organisationsVirtual organisationsNet press services

The forms of the Net PRThe forms of the Net PRinterNet Relations:interNet Relations: NET PR examples:NET PR examples:

* Net communications * Net communicationsChat - rooms,Chat - rooms,

Net - Forum - lists, Net - Forum - lists,

E-mail -, E - news letters, E-mail -, E - news letters,

Net Human Relations: Net Human Relations: Intranet Intranet

* Net press services * Net press services Net Press Release, Net Video-press release, Net - B-roll, Net Press Release, Net Video-press release, Net - B-roll,

* Virtual organisations, * Virtual organisations, Job Banks - Job finders,Job Banks - Job finders,

etc.etc.

The future of the PRThe future of the PR

On-line PROn-line PR

On-line media off-line - on-line,

On-line database On-line database On-line media, On-line media,

on-line on-lineon-line on-line

On-line PR examples:On-line PR examples:On line Media On line Media

Off-line / on line mediaOff-line / on line media

On-line / on-line mediaOn-line / on-line media

Portal sitesPortal sites

On-line - press room,On-line - press room,

On-line conferencesOn-line conferences

on line telephone-, video press-conferences, on line telephone-, video press-conferences, On-line Forums - on-line opinion research, On-line Forums - on-line opinion research,

On-line Banking services, etc. On-line Banking services, etc.

On-line Database:On-line Database: Corporate databases (with, or without Password), Corporate databases (with, or without Password),

On-line corporate libraries, On-line corporate libraries,

E-educationE-education On-line distance learning programs, On-line distance learning programs,

Web-Press-RadarWeb-Press-Radar (e.g. on-line press clipping service), (e.g. on-line press clipping service),

etc. etc.

The fields of the ePRThe fields of the ePR

• Internal PR,

• Consumer relations,•Financial relations,

• Professional relations,• Industrial relations,

•Public Affairs,•Media relations,

• Organisation Aid policy

The ePR in the every day workThe ePR in the every day work

• Counselling

• Planning,• Research,• Evaluation,

• Monitoring (press analysis)• Events organisation

• etc.

And what is the future of And what is the future of the public relations?the public relations?

and the story goes on …and the story goes on …

ePRThank you for your kind attention

St.Petersburg 29.06.2001.St.Petersburg 29.06.2001.

CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUESEUROPEAN PUBLIC RELATIONS CONFEDERATION

Tamás Barát Secretary General