Entrepreneurship 101 Lived It Lecture - Mike McDerment

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Mike is the co-founder and CEO of FreshBooks, planet earth's leading online invoicing and bookkeeping app for service oriented professionals, freelancers and teams. Mike built FreshBooks in 2003 for his design firm in order to scratch his own itch. Since launching in May 2004, FreshBooks has touched over 2,000,000 lives and Mike and his team dedicate themselves to being a great service for people who love their work, and want to focus on it instead of focusing on their paperwork.

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Looking back in the thick of it

@MikeMcDerment – Co-Founder and CEO

Oct, 2010 – #Innovate2010

Mike McDerment Co-founder, CEO

9 morsels for entrepreneurs

I’ve learned the hard way

We believe you love what you do. We help you focus

on it.

The leader in online invoicing Over 2,000,000 users since 2004

Solo professionals

$19.95/month

Design agencies, Law firms

$29.95/month + $10/month/staff

Recurring revenue businesses

$79.95/month +++

A brief history… •  Founded in 2003

•  Based in Toronto

•  3 years in Mike’s parents’ basement

•  Now 50 people and expanding

•  Service culture

•  No VC

My Story The longer version. A disclaimer about us

hiring.

Get paid for two things

Know what you are. Ask people.

Complement yourself

Three roles. Go to happy place. A set of reports.

Value Your Values Hire for it. Don’t settle. Build a culture. No

venture.

Just say “no” 27:1. Two units. Two deals.

Take your time Speed kills. Consultants and such.

Ignore the competition

Don’t follow. Quitters. We didn’t know any better…

The experts are wrong

Smart people suck. Naiveté.You can do it any way.

“Focus!” The four letter word in business. Advisor.

Finally, know this…

Vision. Canvas. SCARCE. Go to your happy place.

9 morsels for entrepreneurs

I’ve learned the hard way

Bring em’!

Questions?!!

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