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Presentation given to local small business owners and entrepreneurs in the Cecil County area on the basic principles of email marketing, and covered basic steps to getting started with email marketing. I reviewed some of the email service providers that I like. The PDF handout of the presentation also includes a bunch of "how to" resources links where you can read and learn a lot more about email marketing.
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Email Marketing
Low Cost & Free Tools to Help You Grow Your Business
• Quicker turn around time to get message out.
• You can measure and track results!
• You can target and personalize better!
• Better tool for building & maintaining customer relationship
• Lower cost than postcard or regular mailing.
Why?
Email provides you the most direct line of communication for conversion to sales …
* According to the Direct Marketing Association
4,300%
Don’t be a soulless self-promoting spam-bot
It’s about connecting with people
Why Use an Email Service Provider?
Decide on an email service provider
Set up your email list
Decide how often you will send
Set up your Email Creative (template).
Send your first marketing email.
Recommended Email Service Providers
Recommended Email Service Providers
Recommended Email Service Providers
Let’s Look at a Few Local Examples
Let’s Look at What MailChimp Admin Area Looks Like
Resources
• www.constantcontact.com/learning-center/• https://help.aweber.com/forums• http://mailchimp.com/resources/• http://www.emailinstitute.com• www.email-marketing-reports.com/basics/
Design Best Practices Insights:http://www.slideshare.net/deengelsman/email-marketing-presentation-presentation
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