View
113
Download
0
Category
Preview:
Citation preview
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
For Immediate Release:
Secrets7Jeff Pizzino, APR
of Print Exposure
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Mutually beneficial, 2-way communications with all the stakeholders of a company.
Secret #1: Know what PR is… and isn’t.
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Mutually beneficial, 2-way communications with all the stakeholders of a company.
• Place in a company. Marketing vs. PR.• Roles of public relations.• Spin-free, accurate TRUTH.
Secret #1: Know what PR is… and isn’t.
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Secret #2: Build targeted news media list.
• Local/National• Consumer/Trade• TV, Radio, Print• Blogs | News Websites
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Secret #3: Write news release. • Be newsworthy.• Don’t use the “marketing template news release.”
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Secret #3: Write news release. • Be newsworthy.• Don’t use the marketing template news release.• “PR” never stands for press release.• Know and use AP Style.• Impeccable writing.
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Secret #4: Online newsroom. • Create a home for the press.
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Don’t mass pitch.• Be newsworthy.• Tie into a trend.• Offer a follow-up story.
Secret #5: Pitch your story.
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Contributed articles.• Weekly columns.• Did you get my email?• The reality of pitching the press.• PR person who guarantees coverage?
Secret #5: Pitch your story.
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Don’t send a news release.• Customize pitch; read the blog.• Offer product sample for review.
Secret #6: Digital media.
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Secure copy of all press coverage.• tvvideoclips.com | $60/clip on MP4 file
Erik: 1.800.799.8881.• Post on social media.
Secret #7: Put press coverage to work.
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Jeff Pizzino, APR
www.authenticityPR.comjeff@authenticityPR.com1.480.606.8292
Recommended