Effective Product Roadmap Management

@vanesa_tejada

www.vanesatejada.com

EffectiveProduct Roadmap Management

Vanesa TejadaProgramme ManagerProductivity LoverVisual Facilitator

@vanesa_tejada

Continuous improvement is a marathon

“How a project portfolio is born, grows and dies”

The experience continued

CAS2015

The SwitchWe acquired lastminute.com

Bravofly Rumbo Group becamelastminute.com group

The ChallengeManage lastminute.com products in our platform

Less than a yearPeople’s uncertainty

First time working for a Chief Product Officer

New roleNew manager

"I need to have visibility of our key activities, I want people working

together and aligned, I need you to highlight any impediments"

Our GoalPrioritise integration tasks Work alignedEnsure coordination

How did we do it?

Quarterly Roadmap Review

Prioritize next integration tasks

Managers, Stakeholders,Task owners

Physical roadmap - Quarter view White board and post-it

Quarterly meeting - 2 daysin person in the Madrid office

How did we do it?

Weekly Review

Follow-up progressand deal with blockers

Managers*, Stakeholders*, Task owners

Digital roadmap - Year viewGoogle Spreadsheet

Weekly meeting - 30/45minRemote

QuarterlyRoadmap Review

Alignment

Our operations

WeeklyTasks Follow-up

Alignment

Task Management

Constant communication

People interactions areexpensive but high value

We changedInternal reorganizationContinuous improvementMarket & customer needs

The SwitchGoodbye to old platforms!Welcome the new ones!

Feature parity

Our GoalAlignmentVisibilityCommunication

New ChallengeOne product

Diverse teamsSwitzerland, Spain, India

“NPI” Attack!

Back to basicsPeople + Interactions + Artifacts

Improve using feedback

Higher perspectiveSprint Planning + Daily Scrum + Sprint Review

Qn Roadmap Review + Weekly KPIs + Team Demo

Same goalsCommon direction

Let's do it together!

Why a roadmap?

Our roadmap is dynamic“This is our plan today, let’s start and adjust as needed”

Respond to change over following a plan

How did we give visibility?

Different versionsCommunication problems

How did we give visibility?

Different versionsCommunication problems

One individual documentShared across the company

One company wide messageChanges trackedEasy to copy&pasteLimited space

Effectiveness

Ex: Replace map by Google Platform name

Platform name

2016 – 3Q 2016 – 4Q2016 – 2Q2016 - IQ

Platform namegoalgoal

goal goal

Platform name

Ex: New filers in the Map

Platform name

Example: New integration of providersPlatform name

goalPlatform name

CPO goes on holidays

What do we do with the old and new platforms?!?!

The Switch

2016 "If we reach XX% of CVR then

we move all the traffic"

The SwitchNew CPO

Lean Startup evangelistBuild-Measure-Learn

2016 Why? Why? Why?

Data, data, data...

Data rulesPeople checked numbers dailyAll roles tried to make an impactIncreased investment in tracking

We wanted to learn faster

What happened last year?Review achievements, events and changes

Learn from our decisions and experiences

Our Roadmap Journey

Hurry up!Change Goodnews!

Holidays

Peopleleaving

New site

2016 – 3Q 2016 – 4Q2016 – 2Q2016 - IQ

Lack ofvisibility

New site

Teamissues

ZZ left

Sunset

ConflictConflict

KPI review

Postponed Goodnews!

Delay Christmas

Our Roadmap Journey“Past helps us to understand the present

and improve our future”

How did we do it?

Alignment on the vision, business goals and priorities

Visibility on roadmap progress and business performance data

Communication of features and roll-outs that impact our customers

How did we do it?

Alignment on the vision, business goals and priorities

Visibility on roadmap progress and business performance data

Communication of features and roll-outs that impact our customers

Quarterly Roadmap Review

Product Increment Communication

KPIs Review, Team Demo, Public Roadmap

How did we do it?Quarterly Roadmap Review

Prioritize next quarterfeatures for the new platform

Managers, Stakeholders,Product Owners, Developers*

Physical roadmap - Year viewWall and post-it

Quarterly meeting - 2 daysin person in the Madrid office

How did we do it?Weekly Roadmap Review

Deal with blockers in the current month

Managers*, Stakeholders,Product Owners

Digital roadmap - Monthly viewJIRA

Weekly meeting - 1hr Remote

How did we do it?KPIs Review

Learn from data tomake better decisions

Managers, Stakeholders,Product Owners, Developers*

A/B Testing resultsGoogle Slides

Weekly meeting - 1hr Remote

How did we do it?Team Demo

Demo next product incrementGet feedback from Stakeholders

Managers, Stakeholders,Product Owners, Developers

Preview of our product Google Slides

Biweekly meeting - 45min Remote

How did we do it?Product Increment communication

Communicate new features liveand roll-out news Product Owners

EmailGoogle Group

As needed

As needed*Product IncrementCommunication

WeeklyKPIs ReviewVisibility

WeeklyRoadmap Review

Alignment

BiweeklyTeam DemoVisibility

Alignment

2016 Our Operations

Feature blockersin the month

Focus on planning features

Task Management Features Planning

Constant communicationOne product multiple teams

More data fewer opinionsFeatures planning is rigid

The SwitchWe built habits!We are proud!

Let’s make it public!

The SwitchNew platforms live!Feature parity done!

What should we build now?

The ChallengeTime to discover!

What are our goals?How can we measure them?

Our GoalGoals oriented roadmapGoals have initiatives

How to define the roadmap?Impact mappingInitiatives are hypothesesData validates hypotheses

Q3 Q4Q2Q1

Initiative

Initiative Initiative Initiative

Initiative Initiative

Initiative

Stream of work

InitiativeInitiative

Initiative Initiative Initiative

Initiative

Initiative Initiative

Initiative

We believe that … hypothesis

We’ll be right if Goal MM MM MM

Success criteria/KPI ><= KPI

One shared folder with all our materials

One source of truth

Effectiveness

Present plansDiscover goalsAmend the roadmap

2017 Quarterly

Product Reviews

Before

❏ Book rooms and create appointments❏ Define the agenda - outcomes, topics, drivers, dynamics❏ Invite people in person/remotely❏ Open an email thread to introduce the event and share the agenda❏ Update the agenda in the appointments❏ Ask for support from 'events team' for the catering & dinner❏ Create a reminder to keep people posted every friday❏ Create a reminder to confirm the catering and dinner 1w before❏ Create a reminder to check slides 5 days before the event❏ Prepare slides template in a shared Google Drive folder❏ Send an email to the drivers to clarify expectations❏ Ensure the physical roadmap is up-to-date❏ Prepare the room with fruit, sweets, markers, post-it, boards and the speaker 'kit'

Agenda is key

Worth discussing in person

Who do we need?Decision makers in personOther attendees remotely

Plan30-45min

Committed Goals Present the plan

Get feedback

Type of topics

Quick updates30min

Goals refinementCurrent status

Inform

Product Discovery90-120min

Problems and opportunitiesBuild understanding

Story Maps, World Café

Welcome● Icebreakers● Games● Surprises

Let’s start!

During● Online outcomes

● Agenda timings on post-it ● Breaks & check emails● Strong moderator role

The dinnerWork hard & have fun

Best team building ever!

Closing

What to build over when to deliver it

Upstream flowPhysical roadmap changed

After❏ Take pictures of every board❏ Upload pictures to the event folder❏ Ensure slides are the last version❏ Close email thread

Thanks to all & access to info here!❏ Add next actions to my Inbox/Trello❏ Do expenses report

Involve the right peopleLess is moreGet feedback in personBreaks, lunch and dinnerAvoid forms...

Effectiveness

Time is moneyUse people’s time carefully

They will stop doing other thingsExpensive session

Our operations in 2016 were...

WeeklyRoadmap Review

Alignment

BiweeklyTeam DemoVisibility

Alignment

Our operations now

BiweeklyProduct Demo

Visibility

QuarterlyProduct Review

Alignment

MonthlyGoals Refinement

Discovery

Now in Workplace!More focus on

last product increment impact

+Monthly

Roadmap Reviewafter the demo

More focus on discovery

Task Management Features Planning Goals Oriented

Constant communicationOne product multiple teams

Data Driven Decisions

More data fewer opinionsFeatures planning is rigid

Goals encourage people to discover solutions

2016 2017

Change is a constantWe changed the way we do thingsWe will make even more changes

Next challengesBalance product discovery and implementation better

Optimize our operations - tools and presentationsDeal with the excess of data

Thanks to my colleaguesTheir feedback and support is key

@vanesa_tejada

Thanks!Questions & feedback are welcome

SourcesIcons by icons8.com

Images by lastminute.com group and Unsplash Photos

Sketches by Vanesa Tejada

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