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@vanesa_tejada
www.vanesatejada.com
EffectiveProduct Roadmap Management
Vanesa TejadaProgramme ManagerProductivity LoverVisual Facilitator
@vanesa_tejada
www.vanesatejada.com
Continuous improvement is a marathon
2015
“How a project portfolio is born, grows and dies”
The experience continued
CAS2015
2015
The SwitchWe acquired lastminute.com
Bravofly Rumbo Group becamelastminute.com group
2015
The ChallengeManage lastminute.com products in our platform
Less than a yearPeople’s uncertainty
2015
First time working for a Chief Product Officer
New roleNew manager
2015
"I need to have visibility of our key activities, I want people working
together and aligned, I need you to highlight any impediments"
Our GoalPrioritise integration tasks Work alignedEnsure coordination
2015
How did we do it?
2015
Quarterly Roadmap Review
Prioritize next integration tasks
Managers, Stakeholders,Task owners
Physical roadmap - Quarter view White board and post-it
Quarterly meeting - 2 daysin person in the Madrid office
How did we do it?
2015
Weekly Review
Follow-up progressand deal with blockers
Managers*, Stakeholders*, Task owners
Digital roadmap - Year viewGoogle Spreadsheet
Weekly meeting - 30/45minRemote
QuarterlyRoadmap Review
Alignment
Our operations
WeeklyTasks Follow-up
Alignment
2015
2015
Task Management
Constant communication
People interactions areexpensive but high value
Wra
p-u
p
2016
We changedInternal reorganizationContinuous improvementMarket & customer needs
2015
2016
The SwitchGoodbye to old platforms!Welcome the new ones!
Feature parity
2015
2016
Our GoalAlignmentVisibilityCommunication
2015
2016
New ChallengeOne product
Diverse teamsSwitzerland, Spain, India
2015
2016
“NPI” Attack!
2015
2016
Back to basicsPeople + Interactions + Artifacts
Improve using feedback
2015
2016
Higher perspectiveSprint Planning + Daily Scrum + Sprint Review
Qn Roadmap Review + Weekly KPIs + Team Demo
2015
2016
Same goalsCommon direction
Let's do it together!
Why a roadmap?
2015
2016
Our roadmap is dynamic“This is our plan today, let’s start and adjust as needed”
Respond to change over following a plan
2015
2016
How did we give visibility?
2015
2016
Different versionsCommunication problems
How did we give visibility?
2015
2016
Different versionsCommunication problems
One individual documentShared across the company
2015
2016
One company wide messageChanges trackedEasy to copy&pasteLimited space
Effectiveness
2015
2016
goal
Ex: Replace map by Google Platform name
Platform name
2016 – 3Q 2016 – 4Q2016 – 2Q2016 - IQ
Platform namegoalgoal
goal goal
Platform name
Ex: New filers in the Map
goal
goal
goal
goal
goal
goal
Platform name
Example: New integration of providersPlatform name
goalPlatform name
goal
CPO goes on holidays
What do we do with the old and new platforms?!?!
The Switch
2015
2016 "If we reach XX% of CVR then
we move all the traffic"
The SwitchNew CPO
Lean Startup evangelistBuild-Measure-Learn
2015
2016 Why? Why? Why?
Data, data, data...
Data rulesPeople checked numbers dailyAll roles tried to make an impactIncreased investment in tracking
We wanted to learn faster
2015
2016
What happened last year?Review achievements, events and changes
Learn from our decisions and experiences
Our Roadmap Journey
2015
2016
2015
2016
Hurry up!Change Goodnews!
Holidays
Peopleleaving
New site
Delay
2016 – 3Q 2016 – 4Q2016 – 2Q2016 - IQ
Lack ofvisibility
New site
Teamissues
ZZ left
Sunset
Demo
ConflictConflict
KPI review
Postponed Goodnews!
Delay Christmas
Live!
Our Roadmap Journey“Past helps us to understand the present
and improve our future”
2015
2016
How did we do it?
2015
2016
Alignment on the vision, business goals and priorities
Visibility on roadmap progress and business performance data
Communication of features and roll-outs that impact our customers
How did we do it?
2015
2016
Alignment on the vision, business goals and priorities
Visibility on roadmap progress and business performance data
Communication of features and roll-outs that impact our customers
Quarterly Roadmap Review
Product Increment Communication
KPIs Review, Team Demo, Public Roadmap
How did we do it?Quarterly Roadmap Review
Prioritize next quarterfeatures for the new platform
Managers, Stakeholders,Product Owners, Developers*
Physical roadmap - Year viewWall and post-it
Quarterly meeting - 2 daysin person in the Madrid office
2015
2016
How did we do it?Weekly Roadmap Review
Deal with blockers in the current month
Managers*, Stakeholders,Product Owners
Digital roadmap - Monthly viewJIRA
Weekly meeting - 1hr Remote
2015
2016
How did we do it?KPIs Review
Learn from data tomake better decisions
Managers, Stakeholders,Product Owners, Developers*
A/B Testing resultsGoogle Slides
Weekly meeting - 1hr Remote
2015
2016
How did we do it?Team Demo
Demo next product incrementGet feedback from Stakeholders
Managers, Stakeholders,Product Owners, Developers
Preview of our product Google Slides
Biweekly meeting - 45min Remote
2015
2016
How did we do it?Product Increment communication
Communicate new features liveand roll-out news Product Owners
EmailGoogle Group
As needed
2015
2016
As needed*Product IncrementCommunication
WeeklyKPIs ReviewVisibility
WeeklyRoadmap Review
Alignment
BiweeklyTeam DemoVisibility
QuarterlyRoadmap Review
Alignment
2015
2016 Our Operations
Feature blockersin the month
Focus on planning features
2015
Task Management Features Planning
Constant communicationOne product multiple teams
People interactions areexpensive but high value
More data fewer opinionsFeatures planning is rigid
2016
Wra
p-u
p
2017
The SwitchWe built habits!We are proud!
Let’s make it public!
2015
2016
2017
The SwitchNew platforms live!Feature parity done!
What should we build now?
2015
2016
2017
The ChallengeTime to discover!
What are our goals?How can we measure them?
2015
2016
2017
Our GoalGoals oriented roadmapGoals have initiatives
2015
2016
2017
How to define the roadmap?Impact mappingInitiatives are hypothesesData validates hypotheses
2015
2016
2017
Q3 Q4Q2Q1
Goal
Goal
Initiative
Initiative Initiative Initiative
Initiative Initiative
Initiative Initiative
Goal
Initiative
Initiative
Initiative
Initiative
Initiative
Initiative
Goal
Stream of work
InitiativeInitiative
Initiative Initiative Initiative
Initiative
Initiative
Initiative
Initiative Initiative
Initiative
Initiative
Initiative
Initiative
Initiative
We believe that … hypothesis
Goal
We’ll be right if Goal MM MM MM
Success criteria/KPI ><= KPI
Success criteria/KPI ><= KPI
Success criteria/KPI ><= KPI
2015
2016
2017
One shared folder with all our materials
One source of truth
Effectiveness
Present plansDiscover goalsAmend the roadmap
2015
2016
2017 Quarterly
Product Reviews
Before
2015
2016
2017
❏ Book rooms and create appointments❏ Define the agenda - outcomes, topics, drivers, dynamics❏ Invite people in person/remotely❏ Open an email thread to introduce the event and share the agenda❏ Update the agenda in the appointments❏ Ask for support from 'events team' for the catering & dinner❏ Create a reminder to keep people posted every friday❏ Create a reminder to confirm the catering and dinner 1w before❏ Create a reminder to check slides 5 days before the event❏ Prepare slides template in a shared Google Drive folder❏ Send an email to the drivers to clarify expectations❏ Ensure the physical roadmap is up-to-date❏ Prepare the room with fruit, sweets, markers, post-it, boards and the speaker 'kit'
Agenda is key
2015
2016
2017
Worth discussing in person
Who do we need?Decision makers in personOther attendees remotely
Plan30-45min
Committed Goals Present the plan
Get feedback
Type of topics
2015
2016
Quick updates30min
Goals refinementCurrent status
Inform
2017
Product Discovery90-120min
Problems and opportunitiesBuild understanding
Story Maps, World Café
Welcome● Icebreakers● Games● Surprises
Let’s start!
2015
2016
2017
During● Online outcomes
● Agenda timings on post-it ● Breaks & check emails● Strong moderator role
2015
2016
2017
The dinnerWork hard & have fun
Best team building ever!
2015
2016
2017
Closing
2015
2016
2017
What to build over when to deliver it
Upstream flowPhysical roadmap changed
After❏ Take pictures of every board❏ Upload pictures to the event folder❏ Ensure slides are the last version❏ Close email thread
Thanks to all & access to info here!❏ Add next actions to my Inbox/Trello❏ Do expenses report
2015
2016
2017
Involve the right peopleLess is moreGet feedback in personBreaks, lunch and dinnerAvoid forms...
Effectiveness
2015
2016
2017
Time is moneyUse people’s time carefully
They will stop doing other thingsExpensive session
2015
2016
2017
Our operations in 2016 were...
2015
2016
2017
As needed*Product IncrementCommunication
WeeklyKPIs ReviewVisibility
WeeklyRoadmap Review
Alignment
BiweeklyTeam DemoVisibility
QuarterlyRoadmap Review
Alignment
Our operations now
2015
2016
2017
As needed*Product IncrementCommunication
WeeklyKPIs ReviewVisibility
BiweeklyProduct Demo
Visibility
QuarterlyProduct Review
Alignment
MonthlyGoals Refinement
Discovery
Now in Workplace!More focus on
last product increment impact
+Monthly
Roadmap Reviewafter the demo
More focus on discovery
2015
Task Management Features Planning Goals Oriented
Constant communicationOne product multiple teams
Data Driven Decisions
People interactions areexpensive but high value
More data fewer opinionsFeatures planning is rigid
Goals encourage people to discover solutions
2016 2017
Wra
p-u
p
2018?
Change is a constantWe changed the way we do thingsWe will make even more changes
2015
2016
2017
??
Next challengesBalance product discovery and implementation better
Optimize our operations - tools and presentationsDeal with the excess of data
2015
2016
2017
??
Thanks to my colleaguesTheir feedback and support is key
@vanesa_tejada
www.vanesatejada.com
Thanks!Questions & feedback are welcome
SourcesIcons by icons8.com
Images by lastminute.com group and Unsplash Photos
Sketches by Vanesa Tejada