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EcosystemInnovationandvalueco-creationinaconnectedworld
Industrie2025,F&EKonferenzzurIndustrie4.015January 2018
MichaelHuonderDr ShaunWest
Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder
IntroductionEcosystemInnovationandvalueco-creationinaconnectedworld
“Digitaltransformationisfundamentallynotabouttechnologybutaboutstrategy...upgradeyourstrategicthinking”(Rogers,D.(n.d.). Thedigitaltransformationplaybook).
Wherecandigitizationhelpsus?
Howcanwevisualizetherealitytoday?
Whathavewelearnedfromindustrialapplication?
Whatareournextsteps?
Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder
Introduction/contextEcosystem?Digitization?Digitalization?DigitalTransformation?IoT?
Wherecandigitalization
supportsuppliersand/or
customers?
“Es ist schon alles gesagt,nur nicht vonjedem.”KarlValentin
Source:SAMSUNGCESEvent2018
Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder
Theecosystemmaprepresentsthecurrentsituationandprovidesanoverviewofthesystem
WhywestartedHowweoftenvisualizereality
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Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder
WhatwehavedoneEcosystem mappings (1-2h/session)and the results
DigitizationbenefitsboththeOEMandthecustomer
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Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder
WhatwehavedoneOverview of mapped industries
DigitizationbenefitsboththeOEMandthecustomer
Firm: A B C D E
Business: E-Motors Turbo Chargers Pharma AutomotiveR&D Healthcare
Level: BUlevel BUlevel Individual BUlevel BUlevel
Exchanges: Product Service Product Service Product
Market: Global Global Global EU CH
Objectives ImproveproductImproveservice
ImproveproductImproveservice
GainoverviewImproveprocess
ImproveproductImproveservice
Gainoverviewimplementation
Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder
WhatwehavedoneImproved the process with industrial partners and developed aplaybook
”What’sinitforme?”mustbequestionedforeveryinvolvedactor
Thisplaybookhelpsto…• …mapoutthecurrentsituation• ...gainholisticviewonyourbusiness• …remove silos /improve communication• ...improve co-creation• …definestrategy beforedivinginto
...tactics
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Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder
Methodologiesexistthatcanhelpus,butthisneedsasystemsapproach
WherewethinkitwillgoCombineexistingmethodstoasystemapproach
Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder
ClosingConclusions
You mustunderstand yourecosystem to develop yourfuture!
Linearsupplychainsarenolongervalid
Improvethecurrentstateanddevelopthefuturestate
Ecosystemsmapsareclosertorealitythanmaturemodels
Ecosystemsmustbeunderstoodinasimpleway
Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder
Whoweare…DevelopersoftheEcosystemInnovationModel
Formoreinformationpleasevisitslideshare.net/ShaunWest
MichaelHuonderMasterStudentatHSLU
Dr.ShaunWestLecturerProduct-ServiceSystemsatHSLU
PetraMuellerProf.fürMarkenkommunikationundDesign
shaun.west@hslu.chmichael.huonder@hslu.ch petra.mueller-csernetzky@hslu.ch
2
Industrie2025,F&EKonferenzzurIndustrie4.0|MichaelHuonder
Thanksforyourtime!Questionsovercoffeeattheposter… SlidespostedonSlideShare.com
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