ORPORATE STARTUPCOLLABORATIONIN … · Corporate Incubation Startup Programmes Corporate Platform Co-creation Ecosystem Theory Business Ecosystem Innovation Ecosystem Platform Ecosystem

CORPORATE-STARTUP COLLABORATION IN AI INNOVATION ECOSYSTEMS: MOTIVATIONS, FORMATS, ANDTHE ROLE OF STAKEHOLDERS TO SUPPORT VALUE CREATION

By: Filipe André Martins GomesSupervisor: Professor Helen Lawton-SmithCo-supervisor: Professor Muthu de Silva

London, January 2019

CIMR PhD Workshop

1. Motivations………………………………………………………………………. 3

2. At the moment…………………………………………………………………. 4

3. Research Questions……………………………………………………………. 8

4. Preliminary Literature Review………………………………………………... 9

5. Methods and Data……………………………………………………………. 12

6. Timeline for completion………………………………………………………. 16

7. Questions and Comments…………………………………………………... 17

Table of Contents

Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes

Motivation

Build a deeper understanding of how

corporates and startups collaborate on

innovation, and how the innovation

ecosystem stakeholders influence and

are influenced by these engagements

3Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes

At the moment…

In an iterative process


1st iterative cycle

Cumulative reading, reflections, discussions and writing

1st Cycle: focus on corporate acceleration programmes.



2nd Cycle: focus on corporate innovation, the different startup engagement models, and the impact on the innovation ecosystem.

2nd iterative cycle



3rd Cycle: focus on corporate-startup collaboration on innovation and the role of the innovation ecosystem stakeholders

3rd iterative cycle


Research Questions

How do innovation ecosystem stakeholders contribute to corporate-startup engagement and value

creation? Why are corporates investing in collaborative relationships with startups to boost innovation? How

do these engagements reflect on the innovation ecosystems? By collaborating with small businesses, are

corporates and startups creating and delivering the expected value?

Objectives:

1. Investigate how the innovations’ ecosystem stakeholders influence on and are influenced by corporate engagement

with startups and if the corporates innovation programmes impact or shape the ecosystem

2. Identify how corporates are choosing their innovation partners and engagement models

3. Understand the motivations that lead corporates to establish collaborative relationships with startups and the reasons

why startups are eager to engage

4. Identify what engagement models, framework and processes have been used by corporates to collaborate with

startups


Literature Review

Preliminary Literature Review Open Innovation

Innovation and Collaborative Networks

Corporate Startup Engagement Models Engagement Motivations

Strategic Partnership & M&A

Corporate Venture Capital

Corporate Incubation

Startup Programmes

Corporate Platform

Co-creation

Ecosystem Theory Business Ecosystem

Innovation Ecosystem

Platform Ecosystem


Research Focus

10

Gawer and Cusumano

(2002)Moore (1996)Moore (1993) Adner (2006)Iansiti and

Levien (2004)

Strategic side of business ecosystem, discussing the role of keystone firm, the different strategies according to the type of ecosystem, measures for ecosystem performance, risk and advantages for the keystone firm, and the role of the platform.

Adner and Kapoor (2010)

The importance of the visible and hidden ecosystem partners to succeed in a world of interdependence

Innovation Ecosystem Literature Evolution

Business Ecosystem Innovation Ecosystem

Main working ideas


Research Focus

11

Corporates Startups

Gov.

Academia

PoliciesPublic Funds

KnowledgeHuman Resources

CustomersSuppliers

Resources Needs

Opportunities

Investors

Venture capital

Innovation

Value

Innovation Ecosystem


Methods & Data

This research we will use a combination of quantitative and qualitative research methods to explore a multiple-case study in

two different countries: The United States and UK. A survey with a sample of AI startups in both countries and up to 30 semi-

structured interviews with a group of stakeholders from the innovation ecosystems in London and San Francisco Bay Area

(Silicon Valley). The reason to apply this method is to get a good understanding of the collaborative models established

between corporates and startups, the motivations that drive large businesses and startups to engage in innovation

collaboration processes, explore the possible influences of the innovation ecosystems on those relationships, and the impact

of these engagements on value creation to the ecosystem. Primary data will be collected through the semi-structured

interviews and surveys. Also, we will use secondary data from: available corporate and startup strategy documents,

companies reports, programmes newsletter, journals, etc, to complement the data analysis.

Interview groups:

• Corporates

• Startups

• Government bodies / Policy Makers

• Research Institutions / Universities

• Other


Methods & Data

13

Database of 3466 Ai startups across the globe, with a

1638 Ai startups identified in the UK and US.

Prepare survey with pre-calls with a small sample (up to 20). Survey with Ai Startups in the UK

and US.

Semi-structured interviews with identified corporations. Also a

set of semi-structured interviews with a sample of Ai startups and other stakeholders e.g. policy

makers and researchers.

Data analysis and reflections with

secondary data and theories

1. A initial analysis will be done in a database of 3466 Ai startups across the globe. We will drill down some the data and select the

appropriate sample to a survey.

2. The survey will be done with AI startups in the UK and the US. The objective of the survey is the gather initial insights about the

engagement of small AI business with corporations in these two innovations ecosystems. Expected outcomes are: insights in

respect to motivations, engagement formats and impacts of these engagements. Another key outcome will be a target list of

large businesses that work collaboratively with startups.

3. Semi-structured interviews will be done with the list of identified corporations from the survey, plus a group of large business

directly identified in both innovation ecosystems.


Methods & Data

14

Engagement Model

Equity InvolvementModesKinds of

needsStrategic

goal identification

Which goals the corporation wants to archive through its engagement?

Does it want to insource

entrepreneurial creativity?

Outside-in innovation

Yes Corporate Venture

No Startup Programme (Outside-in)

Or, utilize startup agility to push its

own innovations to the market?

Inside-out innovation

Yes Corporate Incubation

No Startup Programme(Platform)

Source: Weiblen, T. and Chesbrough, H. (2015). Engaging with Startups to Enhance Corporate Innovation. California Management Review, 57(2), pp.66-90.

Weiblen and Chesbrough (2015) Corporate startups engagement modes framework.

• Apply the framework to the data aiming to validate and identify possible gaps under the select perspective of the research


Timeline for completion

15

Tri1 Tri2 Tri3 Tri4 Tri1 Tri2 Tri3 Tri4 Tri1 Tri2 Tri3 Tri4 Tri1 Tri2 Tri3 Tri42017 2021

2018 2019 2020 2021

PhD Modules

Literature Review

Data Collection

Today

Writing

Finish compulsory PhD modules Start data

collection

2017

Upgrade from MPhil to PhD


Questions & Comments


Documents

ORPORATE STARTUPCOLLABORATIONIN … · Corporate Incubation Startup Programmes Corporate Platform Co-creation Ecosystem Theory Business Ecosystem Innovation Ecosystem Platform Ecosystem