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This presentation from Econsultancy considers how companies are currently engaging in theory and practise within these two very complex - but rapidly developing - environments, giving you inspiration and preparation to successfully engage with users in new and exciting ways. Packed with cutting edge examples, the presentation will challenge the way you approach your current digital engagement strategy.
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Social Gaming and Gamification Innovation BriefingEconsultancyRaf Keustermans, June 2011
Social Gaming and Gamification Innovation
Briefing
Image from launchpad6.com
RAF KEUSTERMANS
Independent Consultant
Global Marketing Director Playfish (EA) 2009-2010
Marketing Director EMEA Pogo.com (EA) 2008-2009
Head of Marketing Western Europe Unibet.com 2005-2008
Project Manager & Strategic Planner at BBDO, Grey and DuvalGuillaume (Publicis Groupe) 1998-2001 / 2002-2005
Co-Founder start-up (Cyganet - online community tools & services) 2001-2002
raf.keustermans@gmail.com
Twitter: @raf_keustermans
Please note:Sample presentation only. Please download the full presentation from:http://
econsultancy.com/reports/social-gaming-and-gamification-innovation-briefing
Games & Gamification Timeline
PONGGamification
Social Games
1972 1994 2005 20122007 2010
XBOX 360PS3
1980’s
« Golden Age of ArcadeGames »
Brands (re)discover
Games
Social Games
Image from CityVille, Zynga
What Is It?
Games using social graphFb/iOS Game Centre/OpenFeint/…
No End/No Winner
Multi-Player (real-time or turn-based)
Users always aware of others’ activities
Free (Ad-funded/Virtual Goods)
Image from menagamer.com, Restaurant Story
Gamification ingredients
Image from free-photos.biz
1. What motivates the user/customer?2. What are the mechanics/rules?3. Is there Social Interaction?4. How do you Win/Level Up? (victory
conditions)
• Criticism: – ‘Pointsification’– Fluffy metrics (‘engagement’)– Re-inventing loyalty systems– Ugly word
• Most gamification projects are ‘glorified loyalty programmes’.
• Game mechanics can’t fix broken businesses!
Raf Keustermansraf.keustermans@gmail.com twitter.com/raf_keustermans
Image from Flickr
Please note:Sample presentation only. Please download the full presentation from:http://
econsultancy.com/reports/social-gaming-and-gamification-innovation-briefing
Econsultancy
About Econsultancy
Econsultancy is a digital publishing and training group that is used by more than 200,000 internet professionals every month.
The company publishes practical and timesaving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff.
Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.
http://econsultancy.com
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