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Game On: Bringing Gamification into Student Employment
Chris Elsner Student Employee Development & Appreciation
Committee
AGENDA
• Elements of Gaming
• Points of Implementation
• Panel Discussion
FOOD FOR THOUGHT
• 40% of global organizations will use gamification by next year
• 80% of gamification efforts will fail to meet business objectives
• Failure results primarily from poor design
Source: http://www.gartner.com/newsroom/id/2251015
USE ONLY WHAT YOU NEED
• Don’t have to turn work into a game
• Incorporate elements that fit your needs
• Focus on desired staff outcomes and relevant KPI’s
ELEMENTS OF GAMING
EPIC MEANING
• Core driver is being part of something bigger
• Compels harder work and more devotion
• Higher ED is good fit
• Challenge is connecting work with meaning
DEVELOPMENT & ACCOMPLISHMENT
• Progress, skills, and challenges drive engagement
• Challenge and recognition go together
• Challenge(s) need to be incremental
• Challenges can take many shapes (timing)
OWNERSHIP & POSSESSION
• Ownership is a powerful motivator
• Natural desire to improve things you own
• Customization reinforces ownership
• Encourage ownership, empower the employee
SOCIAL INFLUENCE & RELATEDNESS
• Includes mentorship, acceptance, competition, and even envy
• Have to relate to compete
• Example: Leaderboards
• Competition doesn’t have to necessarily exist within staff (common enemy)
POINTS OF IMPLEMENTATION
TRAINING
• Problems: • Perpetual turnover and new staff• Inconsistent training methods• Ingrained bad habits can develop• Poor retention
• Solution:• Gamified training
STAFF ASSESSMENT
• Problem:• Annual assessment not true picture• Doesn’t meet expectations of current
generation
• Solution:• Identify KPI’s• Incorporate continuous improvement• Link to encouragement
RECRUITMENT
• Problem:• High staff turnover• Finding skilled workers takes time and
resources
• Solution:• Incorporate recruitment to Gamified
structure• Current employees are great resource
PANEL DISCUSSION
Janae PhillipsCoordinator, CommunicationsOffice of Admissions
Jennifer LudwigAssistant Director of Academic Success and AchievementStudent Transitions/Retention
QUESTIONS?
Chris ElsnerProgram Coordinator, Scholarship UniverseOffice of Scholarships and Financial AidStudent Employee Development & Appreciation [email protected]