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WHAT IS COMMERCE
According to Dictionary.com Commerce is a division of trade or production
which deals with the exchange of goods and services from producer to final consumer
It comprises the trading of something of economic value such as goods, services, information, or money between two or more entities.
WHAT IS E-COMMERCE Commonly known as Electronic Marketing. “It consist of buying and selling goods and
services over an electronic systems Such as the internet and other computer networks.”
“E-commerce is the purchasing, selling and exchanging goods and services over computer networks (internet) through which transaction or terms of sale are performed Electronically.
TRADITIONAL BUSINESS
DIRECT SELLING
MANF. UNIT 20%
DISTRIBUTOR 10%
WHOLESALER 10%
RETAILER 10%
CUSTOMER 100%
ADVERTISEMENT 50%
CUSTOMER
COMPANY
Why Use
E-Commerce
…….?
LOW ENTRY COST REDUCES TRANSACTION COSTSACCESS TO THE GLOBAL MARKET SECURE MARKET SHARE
THE HISTORY OF E-COMMERCE
E-commerce started
basically in 1960s
when . . .
Electronic Data Interchange (EDI)
gave an opportunity for the
companies to interchange electronic
transactions
The development
of Mosaic web-browser in
1992This web-browser
increased the possibility of electronic
commercial transaction because it enabled any ordinary
person to have an access to the web.
Many other developments occurred which developed e-
commerce, such as the
development of DSL and Red Hat
Linux
In 2000, many American and
Western Europe companies introduced their services on the
World Wide Web.
TYPES OF E-COMMERCE
B2B
B2C C2C
Business Consumers
Business
Consumers
BUSINESS TO BUSINESS (B2B)
Business to business( B2B) refers to the online commerce that occurs when two organizations exchange products, services or information.
Examples:
Dell website
General Electric
BUSINESS TO CONSUMER Business to Consumer (B2C): is the online
exchange of products and services from the business to an individual consumer.
Examples:
CONSUMER TO CONSUMER Consumer to Consumer(C2C) refers to the exchange
process that occurs between individual consumers over the internet and it might include third party, in another word, it happens when an individual post a product for sale and another individual buy it .
Examples:
12
FACT & FIGURES
A GLANCE AT EUROPE.
“THE LARGEST E-COMMERCE MARKET WORDWIDE WITH €169 MILLION IN 2012"
5.9% of the global retail market" 40% of Europeans buy online" 71% of European online buyers are from the U.K.,
Germany and France" Fastest growing countries: Poland (33.5%), France
(24%), Sweden (22.1%)" Emerging countries: Italy, Spain and Poland"
13
A GLANCE AT THE U.S.
A GROWING MARKET (+25.6% IN 2011) OF $ 224.2 MILLION! 8% of the global retail market" 51% of Americans buy online" Scheduled to represent $279 billion in 2015"
14
A GLANCE AT THE BRIC.
WHERE THE FUTURE OF ECOMMERCE LIES"
BRAZIL : $9.4 m in 2011 in e-commerce (40% increase from 2010)
RUSSIA : $22 m IN 2011 in e-commerce INDIA : $9 m in 2011 (70% increase from 2010) CHINA : $95 m in 2011
15
HOW E COMMERCE HELP US ?
LIFE EASY WALLETS ARE BECOMING AS UNNECESSARY AS
WATCHES” RETAILERS MUST CHANGE THE WAY THEY THINK“ ONLINE COMMERCE HELPED SMALL BUSINESSES
GROW
16
PROS AND CONSOF
E-COMMERCE
No checkout queues
Reduce prices
You can shop anywhere in the world
Easy access 24 hours a day
Wide selection to cater for all consumers
PROS
Unable to examine products personally
Not everyone is connected to the Internet
There is the possibility of credit card number theft
On average only 1/9th of stock is available on the net
CONS
FUTURE OF E-COMMERCE IN INDIA
According to business world estimate near about Sixty thousand new jobs will be created for the internet world alone in the next two years
e-Commerce transactions are expected to cross the Rs. 5k crore milestone in 2012-13, a jump of around 500 percent from the 2008-09 figure of Rs. 1000 crore
eBay said that consumers were trading goods worth almost three crore rupees everyday, across the India.
Presented by:-AnujJaspreet
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