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Tomorrow’s Digital Agenda: Disruptive Trends and Technologies
Greg JonesWW Managing Director Travel & Hospitality
……. But that’s not where we started
1980s
Mainframes
/ Terminals
1990s
PC / LAN
2000s
Web / e-
commerce
2010s
mobile /
apps
2020s
iot/big
data/AI
intents:
payroll, accounts,invoice, billing
intents:
resume, budget, homework
intents:
find, learn, shop, date, share, trade
intents:
location, directions,real-time sharing
intents:
in the wild, wherever users are
resolved by:
going to the office
resolved by:
ordering disksinstalling software
resolved by:
typing into a browser
resolved by:
searching the appstore
resolved by:
intelligent datamarketplace
data: from scatteredto organized
search: from humanto app
reality: from separateto blended
ui: from visibleto invisible
1980s
Mainframes
/ Terminals
1990s
PC / LAN
2000s
Web / e-
commerce
2010s
mobile /
apps
2020s
iot/big
data/AI
intents:
payroll, accounts,invoice, billing
intents:
resume, budget, homework
intents:
find, learn, shop, date, share, trade
intents:
location, directions,real-time sharing
intents:
in the wild, wherever users are
resolved by:
going to the office
resolved by:
ordering disksinstalling software
resolved by:
typing into a browser
resolved by:
searching the appstore
resolved by:
intelligent datamarketplace
data: from scatteredto organized
search: from humanto app
reality: from separateto blended
ui: from visibleto invisible
1980s
Mainframes
/ Terminals
1990s
PC / LAN
2000s
Web / e-
commerce
2010s
mobile /
apps
2020s
iot/big
data/AI
intents:
payroll, accounts,invoice, billing
intents:
resume, budget, homework
intents:
find, learn, shop, date, share, trade
intents:
location, directions,real-time sharing
intents:
in the wild, wherever users are
resolved by:
going to the office
resolved by:
ordering disksinstalling software
resolved by:
typing into a browser
resolved by:
searching the appstore
resolved by:
intelligent datamarketplace
data: from scatteredto organized
search: from humanto app
reality: from separateto blended
ui: from visibleto invisible
1980s
Mainframes
/ Terminals
1990s
PC / LAN
2000s
Web / e-
commerce
2010s
mobile /
apps
2020s
iot/big
data/AI
intents:
payroll, accounts,invoice, billing
intents:
resume, budget, homework
intents:
find, learn, shop, date, share, trade
intents:
location, directions,real-time sharing
intents:
in the wild, wherever users are
resolved by:
going to the office
resolved by:
ordering disksinstalling software
resolved by:
typing into a browser
resolved by:
searching the appstore
resolved by:
intelligent datamarketplace
data: from scatteredto organized
search: from humanto app
reality: from separateto blended
ui: from visibleto invisible
1980s
Mainframes
/ Terminals
1990s
PC / LAN
2000s
Web / e-
commerce
2010s
mobile /
apps
2020s
iot/big
data/AI
intents:
payroll, accounts,invoice, billing
intents:
resume, budget, homework
intents:
find, learn, shop, date, share, trade
intents:
location, directions,real-time sharing
intents:
in the wild, wherever users are
resolved by:
going to the office
resolved by:
ordering disksinstalling software
resolved by:
typing into a browser
resolved by:
searching the appstore
resolved by:
intelligent datamarketplace
data: from scatteredto organized
search: from humanto app
reality: from separateto blended
ui: from visibleto invisible
the era of machines is nowwithout screens to bloat them …
without humans to slow them …
with big data to empower them …
with personal data to inform them …
Human language is the new UIConversationsas a Platform Bots are the new apps;
digital assistants are meta apps
Intelligence infused into all interactions
Partnership on AI & OpenAI
mixed is the new realityreality has been binary up to now
the real and cyber worlds are merging
Creation & Design Training & DevelopmentAssembly & Manufacturing Communication & Understanding Entertainment & Engagement
Build great things
moving forward …determine the intents you care about
understand when/where they first occur
capture them in digital form
locate the data to resolve them
deliver an amazing personalized experience
DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request
only.
Source: presentation of Greg Jones, Microsoft at the
2017 SITA Air Transport IT Summit, Brussels.
2017 Air Transport IT Summit
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