Tomorrow’s Digital Agenda: Disruptive Trends and Technologies

Greg JonesWW Managing Director Travel & Hospitality

……. But that’s not where we started

1980s

Mainframes

/ Terminals

1990s

PC / LAN

2000s

Web / e-

commerce

2010s

mobile /

apps

2020s

iot/big

data/AI

intents:

payroll, accounts,invoice, billing

intents:

resume, budget, homework

intents:

find, learn, shop, date, share, trade

intents:

location, directions,real-time sharing

intents:

in the wild, wherever users are

resolved by:

going to the office

resolved by:

ordering disksinstalling software

resolved by:

typing into a browser

resolved by:

searching the appstore

resolved by:

intelligent datamarketplace

data: from scatteredto organized

search: from humanto app

reality: from separateto blended

ui: from visibleto invisible

1980s

Mainframes

/ Terminals

1990s

PC / LAN

2000s

Web / e-

commerce

2010s

mobile /

apps

2020s

iot/big

data/AI

intents:

payroll, accounts,invoice, billing

intents:

resume, budget, homework

intents:

find, learn, shop, date, share, trade

intents:

location, directions,real-time sharing

intents:

in the wild, wherever users are

resolved by:

going to the office

resolved by:

ordering disksinstalling software

resolved by:

typing into a browser

resolved by:

searching the appstore

resolved by:

intelligent datamarketplace

data: from scatteredto organized

search: from humanto app

reality: from separateto blended

ui: from visibleto invisible

1980s

Mainframes

/ Terminals

1990s

PC / LAN

2000s

Web / e-

commerce

2010s

mobile /

apps

2020s

iot/big

data/AI

intents:

payroll, accounts,invoice, billing

intents:

resume, budget, homework

intents:

find, learn, shop, date, share, trade

intents:

location, directions,real-time sharing

intents:

in the wild, wherever users are

resolved by:

going to the office

resolved by:

ordering disksinstalling software

resolved by:

typing into a browser

resolved by:

searching the appstore

resolved by:

intelligent datamarketplace

data: from scatteredto organized

search: from humanto app

reality: from separateto blended

ui: from visibleto invisible

1980s

Mainframes

/ Terminals

1990s

PC / LAN

2000s

Web / e-

commerce

2010s

mobile /

apps

2020s

iot/big

data/AI

intents:

payroll, accounts,invoice, billing

intents:

resume, budget, homework

intents:

find, learn, shop, date, share, trade

intents:

location, directions,real-time sharing

intents:

in the wild, wherever users are

resolved by:

going to the office

resolved by:

ordering disksinstalling software

resolved by:

typing into a browser

resolved by:

searching the appstore

resolved by:

intelligent datamarketplace

data: from scatteredto organized

search: from humanto app

reality: from separateto blended

ui: from visibleto invisible

1980s

Mainframes

/ Terminals

1990s

PC / LAN

2000s

Web / e-

commerce

2010s

mobile /

apps

2020s

iot/big

data/AI

intents:

payroll, accounts,invoice, billing

intents:

resume, budget, homework

intents:

find, learn, shop, date, share, trade

intents:

location, directions,real-time sharing

intents:

in the wild, wherever users are

resolved by:

going to the office

resolved by:

ordering disksinstalling software

resolved by:

typing into a browser

resolved by:

searching the appstore

resolved by:

intelligent datamarketplace

data: from scatteredto organized

search: from humanto app

reality: from separateto blended

ui: from visibleto invisible

the era of machines is nowwithout screens to bloat them …

without humans to slow them …

with big data to empower them …

with personal data to inform them …

Human language is the new UIConversationsas a Platform Bots are the new apps;

digital assistants are meta apps

Intelligence infused into all interactions

Partnership on AI & OpenAI

mixed is the new realityreality has been binary up to now

the real and cyber worlds are merging

Creation & Design Training & DevelopmentAssembly & Manufacturing Communication & Understanding Entertainment & Engagement

Build great things

moving forward …determine the intents you care about

understand when/where they first occur

capture them in digital form

locate the data to resolve them

deliver an amazing personalized experience

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Author. Permission to copy and reproduce content may be

granted by the author, at their discretion, and by request

only.

Source: presentation of Greg Jones, Microsoft at the

2017 SITA Air Transport IT Summit, Brussels.

2017 Air Transport IT Summit