Digital Relationship Therapy

23/02/2016 @danielsytsma

Digital relationship therapy

23/02/2016 @danielsytsma

Creative Director Achtung! & Kraftwerk

Daniël Sytsma

Agency for the digital age

Who we are

Communication agency

for branded stories

Design agency

for engaging services

40 curious minds from around the globe

The team

Clients

What digital designers can learn

from relationship counselors.

Today

Disclaimer: Not based on personal relationship experience or expertise

The old days are

over

There’s more

cheating

There’s always a younger and more attractive option

Built loyalty Personal service,

community, experience

Bought loyalty Discount, perks, rewards, product

benefits

Built loyalty Personal service,

community, experience

Bought loyalty Discount, perks, rewards, product

benefits

3 tips for a great

relationship(through better user experience)

1. Keep it fresh 2. Be thoughtful 3. Don’t be so

f*cking complicated

3 tips for a great relationship

Keep it fresh

1/3

Routine kills everything

Live reply Lost & Found

Meet & Seat

24/7 social service

#happytohelp Must see map

The social airline

70% of KLM travellers have a transfer in Amsterdam (on their way to somewhere else)

9% of them have a transfer time of more than 6 hours (boooooooooooooooring)

15 minute train ride

Airport

Amsterdam

“The Netherlands has been rated among the most unfriendliest countries

in the world for expatriates.”

Forbes Magazine

Extrinsic motivation

Badges, Competition,

Fear of failure, Money,

Airmiles, Rewards…

Intrinsic motivation

Autonomy, Belonging,

Curiosity, Love, Learning,

Mastery, Meaning…

Expats 90.000 in Amsterdam

Connection with country of origin

Language students 1.873 in Amsterdam

Practice a language with a native speaker

General 800.000 in Amsterdam

Meet someone new without leaving the city

Social match making

Languages Interests Availability

Guiseppe traveller

Joost local

3 locals

Guiseppe traveller

Joost local

A stress-less experience

Airport Security

Meeting point

Bar

Train stationAirport

Train station

Personal layover guide

Personal layover guide

Personal layover guide

Personal layover guide

All inclusive experience

Personal layover guide

Personal layover guide

Personal layover guide

Feedback

Art direction

Turn your transfer into a trip

www.klm.com/layover

1. Keep it fresh 2. Be thoughtful 3. Don’t be so

f*cking complicated

3 tips for a great relationship

@danielsytsma www.studiokraftwerk.nl

Therapy is over.