Dave Harte Social Media

Social Media as a Business ToolDave HarteEconomic Development Manager, Digital Birmingham

dave@daveharte.com

07500 288980

@daveharte

Social Media as a Business Tool

Rocketrobin2 and my others gurus

An exploratory approach

Why this stuff matters to Birmingham

@rocketrobin2- the internet is not a brochure

@rocketrobin2a domestic cleaning, social media guru

“I have started to use twitter by interacting

with people more in a standard chatroom

type of way but dropping in the odd

commercial break, as I call them, here and

there.”

Connecting to franchisees. Positioning himself as

knowledgeable and personable. Selling.

Wiggly Wigglers- covering all bases

Facebook

Podcasts

Blog

Building their own customer

lists. Instilling loyalty. Selling

worms. “The sale is on.”

An exploratory approach- you are not alone

BT Tradespace –

300,000 businesses

All-in-one offer –

blog, photos, video, shop

Why this matters to Birmingham- a leading digital city by 2010

Why this matters to Birmingham- a leading social city by 2010

Business to business:

“So how’s the running going Dave?”

Business to customer:

“it's my theory that a plumber (or other

tradesman) could clean up in brum if they

started blogging & tweeting (as long as they

were nice)”

Why this matters to Birmingham- a leading social city by 2010

Social Media allows you to re-position

yourself as:

Knowledge source

Contact rich

Sensitive to customer needs

Collaborative