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Social Media as a Business Tool. Presented at a Social Media seminar in Birmingham on 4th February 2009
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Social Media as a Business ToolDave HarteEconomic Development Manager, Digital Birmingham
07500 288980
@daveharte
Social Media as a Business Tool
Rocketrobin2 and my others gurus
An exploratory approach
Why this stuff matters to Birmingham
@rocketrobin2- the internet is not a brochure
@rocketrobin2a domestic cleaning, social media guru
“I have started to use twitter by interacting
with people more in a standard chatroom
type of way but dropping in the odd
commercial break, as I call them, here and
there.”
Connecting to franchisees. Positioning himself as
knowledgeable and personable. Selling.
Wiggly Wigglers- covering all bases
Podcasts
Blog
Building their own customer
lists. Instilling loyalty. Selling
worms. “The sale is on.”
An exploratory approach- you are not alone
BT Tradespace –
300,000 businesses
All-in-one offer –
blog, photos, video, shop
Why this matters to Birmingham- a leading digital city by 2010
Why this matters to Birmingham- a leading social city by 2010
Business to business:
“So how’s the running going Dave?”
Business to customer:
“it's my theory that a plumber (or other
tradesman) could clean up in brum if they
started blogging & tweeting (as long as they
were nice)”
Why this matters to Birmingham- a leading social city by 2010
Social Media allows you to re-position
yourself as:
Knowledge source
Contact rich
Sensitive to customer needs
Collaborative
