Data-driven management CITE 2014

Organisatie:

“Data Driven management”

Drs. Katherine Kucherenko

Technology drives prosperity

Adapt or die.

Marketing

- Pricing- Locations of storen and branches- Promotion targeting- Website customization- Advertising placement in digital

media

Source: “Keeping up with the Quants”, T.H. Davenport

R&D

- Which product features are most desired by customers

- How effective a particular product is- Which product design is most

appealing

Source: “Keeping up with the Quants”, T.H. Davenport

Supply chain

- How much inventory to keep- Where to place distribution centers

and warehouses- Routing of products or vehicles- Truck loading- Predictive maintanance

Source: “Keeping up with the Quants”, T.H. Davenport

Finance

- Drives of financial performance- Performance scorecards- Forecasts of various types

Source: “Keeping up with the Quants”, T.H. Davenport

Human resources

- Which employees to hire- Which employees are likely to leave- How much to compensate

employees- What education would benefit an

employee most

Source: “Keeping up with the Quants”, T.H. Davenport

Do’s

1. Become data-driven

Data-driven companies are better performers!

- 6% more productive

- 5% more profitable

2. Build and model Accountability

“It’s not only what we DO, but also what we DO NOT do for which we are accountable” John Baptiste Moliére

3. Invest in a strategic data management plan

Dont’s

1. Wait for a miracle to happen

2. Trust HIPPO’s

2. Make concessions on privacy

“Imagination is more important that knowledge”

Albert Einstein

Building Sustainable BusinessProf.dr. Henry Robben

Prof.dr. Henry Robben

Building Sustainable Business

Thank You!

Drs. Katherine Kucherenkowww.digital-power.com@katherinekucher