CTIA 2004 Wireless I.T. & Entertainment, "M2M Seminar Panel Discussions", Jean...

Preparation forMachine-2-Machine Communications

Seminar

October 26th, 3:00 to 4:30, room 3003

Jean Barrette, Moderator

General Manager, VASP, Bell Mobility

Panel Agenda

Panel Presentation

What is M2M?

Speaker Presentation

Panel Discussion

Question Period

Shot Gun finish–Top Three Things to Remember about M2M

Please Visit the Machine-2-Machine Zone on the Floor

Your Panel!

David Brandos, President, Boatracs

Dean Fledderjohn, GM of M2M Business Segment, Kyocera Wireless Corp.

Dick Gossen, CEO, Aeris.net

Benson Hougland, Director of Technical Marketing, Opto 22

Charles Nelson, President, Cingular Interact. , BU Unit of Cingular

Jeff Smith, CEO, SensorLogic Inc

What is Machine-2-Machine

“M2M are communications where a remote machine is monitored or

controlled by a central server, and the link between the two machines is

provided by a network, wireless or fixed, at least in part.

Infrastructure ecosystem is complex…

Ovum, Machine-to-machine over

Cellular: New returns from Old

Investments, 2002

FocalPoint

What is Machine-2-Machine (continued)

Ovum, Machine-to-machine over Cellular:

New returns from Old Investments, 2002

…and requires many players to provide all value-chain segments.

AirIQ Marine Inc.dba

David Brandos (858) 922-9086

dbrandos@boatracs.com

CTIA M2M Communications

Oct 26, 2004

AirIQ family of companies

Markets

Rental Car Fleets

Commercial Trucking/Trailers

Heavy Equipment

Consumer Vehicles

Sub-Prime Leased Vehicles

Commercial Marine

– Offshore

– Inland Waterways

– Fishing

– US Government

AirIQ / Boatracs / Aircept breadth

Applications

Asset tracking / Recovery

Logistics

Telematics

Business Process Automation

Safety / Security

Regulatory Compliance

Asset Monitoring

Communications

Technologies

MicroBurst / Amps

GSM

CDMA

Geo-synchronous Satellite

–KU Band

– Inmarsat

Low Earth Orbit Satellite

– Iridium

– Orbcomm

“More than 150,000 combined subscribers with ARPU’s from $5 to $220”

Who Is Boatracs?

Leading provider of wireless telematics solutions for the

commercial marine market segments

Regulatory approved Vessel Management Systems

Over 4 million transactions processed each year

Highly experienced team of wireless & maritime professionals

– Combining deep vertical industry knowledge with

wireless industry professionals to provide

complete solutions

It all started with:• 1993 Comdex, CDPD & Wireless Vending Machine, GPS tracked UPS trucks

Since then we have had:• The “Peak of Inflated Expectations” & the “Trough of Disillusionment” (Gartner Group)

Recently we spoke of the:• transition from “Early Adopter” to “Competitive Advantage” to “Competitive Necessity”

Now we have:• a viable, growing, & profitable industry

Vertical Markets History

• For the fiscally responsible, with deep vertical knowledge & the patients to

deal with the slow ….. BUT steady adoption curves of vertical markets

Thank You

www.boatracs.com

Your Machines would like a word with you!

Dean Fledderjohn

Kyocera Wireless Corp.

Kyocera CDMA Modules and M2M

Leveraging core competencies of CDMA expertise, design and manufacturing to address the growing need for wide area M2M solutions

– Enterprise customers needing access to dynamic

information on demand

– Carriers looking for strategic and incremental revenues

To date over 40 system integrators embedding the KWC 200 module into their applications

Key Markets for KWC

– Fleet Management

– AMR (Automatic Meter Reading)

– Landline replacement - ATM, Lottery, Homeland Security,

etc

– Asset Tracking

Example - PPL Business Case•OBJECTIVE

• Improve retrieval of data from remote meters and automate

data reporting to facilitate business processes, system reporting,

and customer response time

SOLUTION DESCRIPTION

• Wireless solution that automates electricity meter reading in the

field using machine-to-machine communications

• Migration from a legacy CDPD system to a CDMA2000 1X

wireless data system from Verizon Wireless using the Kyocera

200 Module integrated into Comverge Gateway device

RESULTS

• The PPL Electric Utilities project is one of the largest

CDMA2000 1X data deployments in North American utilities to

date and the first utility deployment using telemetry

communications over a CDMA2000 1X network.

• The new implementation has reduced data collection lag time

from 30-45 days down to a mere 30-45 minutes. This solution

allows PPL Electric Utilities to have real-time checks on its

meters every time it queries a meter. The AMR implementation

also enables the company to detect potential problems with

meter set-up and system reliability with access to real-time load

profiling, voltage and pricing data, which has

resulted in improved customer service.

Kyocera is Enabling M2M

Energy and Utilities

Fleet Management

Asset Tracking

Retail

Industrial and Manufacturing

Government

Kyocera -

Connecting M2M

applications at

home and on the

road

Thank You !

The M2M Network

Dick Gossen, CEO

M2M Applications

Content from the Device to the Internet

Low Bandwidth –High Speed -always on!

Consumer Applications

Internet content to the Device

High Bandwidth

Wireless Machine-to-Machine Communications Set to Grow to $31 Billion in 2008- Wireless Data Research Group

Mobile

Phones,

PDA’s

Web

Tablets,

Etc.

2 Billion

Smart Devices

Appliances

Machinery

Vehicles

HVAC, etc.

Tens of Billions of

ControllersProcess

Monitors

and

Industrial

Controls

1+ Trillion

MicrocontrollersHumidity

Temperature

Vibration

Liquid

Weight

Enviro-

sensors

Homeland

Security

Personal

Computers

300 Million

1 Billion

Information Devices

What is M2M?

M2M- Unique Requirements

COST

COVERAGE

CONTROL

“Location, Location, Location!”

Opto 22Benson Hougland

Opto 22 – enabler of M2M from the ground upBenson Hougland

Founded in 1974, privately held, based in Temecula, California

30 years as pioneers in computer-based data acquisition and

control

Worldwide reputation for system reliability and standards-based

device connectivity

Core competencies

– Technology – manufacturer of rugged and reliable physical device

interfaces (solid-state, processor-based input/output systems)

– Partnering – technical and marketing partnerships with respected

leaders in the telecommunications industry (AT&T Wireless, Nextel,

Cingular, Sprint, Nokia, Sony Ericsson, Kyocera, SensorLogic, nPhase, etc.)

– Experience – broad portfolio of successful M2M applications

Where we exist in the M2M mix

We’re the “fingers”

Connectivity to any physical

device

– Electronic

– Mechanical

– Electrical

– Environmental

Integrated radio interfaces

– GSM/GPRS

– AMPS

– CDMA

Standard data interfaces

– Internet Protocol (IP)

– SMS

– SNMP

Nvio – From assets to applications, it’s all you need.™

M2M applications worldwide

Tower management and leasing companies

– Remote monitoring of cell sites for regulatory compliance

Process control and manufacturing

– Supply chain and vendor-managed inventory applications

Retail and commercial building and outlets

– Energy management, facility monitoring

Transportation

– Security, communications

Telecommunications

– Equipment monitoring and control, environmental

Machine-To-Machine Communications Seminar

October 26th - 3:00 to 4:30 - Room 3003

Charles Nelson

President & CEO

Velocita Wireless

Cingular Interactive (CI) subsidiary of Cingular Wireless acquired by Cerberus Capital Management, L.P. (Oct 22nd) Mobitex Network Operator

Blackberry Email & Messaging Subs

Field Force - M2M - AVL Subs

422 of the Fortune 1000

3,068 Radio Channels at 2,247 Sites

0.5 Billion Packets Delivered a Week

Leadership CI Management Team

Strategic Reseller Partnerships Email: Cingular, RIM, SkyTel, EarthLink, Good, TCS

Verticals: First Data, Global Payment Services, Honeywell & more

Mobitex Footprint

Coverage No Coverage

Key Attributes Required of M2M Provider Extensive Coverage, To Include In Building

Proven Reliability

High Availability

Low Latency

Always-On, Always Connected

True Push

Guaranteed Delivery

Seamless Roaming

Inexpensive Solution Components

Target Markets

Segments Venue Devices Partners

Vertic

als

M2M

Buildings

Security/ Access

HVAC

Lighting

Office Equipment

Honeywell AlarmNet

Profile Systems

EnergyPower Distribution

Power Quality

Profile Systems

Nertec

IndustrialTest & Measurement

SensorLogic/ AVIDWirelessInfrastructure

Healthcare

Medical

Medical Monitoring &

Diagnostics Recruiting

Transportation

Commercial

Vehicles

Discrete Wireless

Networkcar

Vetronix

Ideal Mobile Group

Time Management

FamHost

DMD

Mobile Wireless Tech

TCS/Aether Systems

Coleman

Descartes Systems

Infrastructure Parkeon

Retail

POS

First Data Merchant Service.

Global Payment

Nova Information Systems

Paymentech

TNSI

Apriva

Vending TNSI

USA Technologies

FFAField Service

ManagementHandhelds

Wireless Matrix

Antenna Software

SensorLogic is an M2M TSP that provides Manufacturers, OEMS, and Systems Integrators private-labeled M2M solutions.

Control OptimizationMonitoring

M2M Portal™

Jeff Smith

Challenge to Market Growth

Telemetry systems are complex –developing them is difficult

Telemetry

Server Wireless

Network

Telemetry

Modem

Remote

Device

• Hardware

• Software

• Hardware

• Software

• Hardware

• Software

Vertical

Application

• Hardware

• Software

M2M Portal™ Telemetry Application Functions

Optimization

• Internet

Control

Notification

Reporting

Logging

Communication

Copyright 2004 SensorLogic, Inc. All rights reserved.

Proprietary and confidential

• ORBCOMM (LEO Satellite)

• Aeris (Cellular Control Channel)

• SkyWave Mobile (GEO Satellite)

• Sprint (CDMA)

• Telemetrix (SMS)

• T-Mobile (GSM/GPRS)

• Cingular Interactive (Packet

Data)

• Motient (Packet Data)

• WebLink Wireless (2way Paging)

• Telemetry data• Call detail records• Administrative transactions

• Wireless activity

• Tabular reports• Graphical reports• Custom perspectives

• Export to MS Excel• Export to .PDF

• XML interface to enterprise

• Cellular or land-line phone

• Web-based

• E-mail• Paging or text to cell phone• Instant messaging

and other applications

• On/Off command

• Customize alarms & notifications

• Customize system behaviors

• User control & administration

• Simulation & Testing features

M2M Portal™ Full-featured application building platform.

Factory Automation

Health

Transport

Security

User personalization & customization

– Reports

– Alarms

– Notifications

– Device groups

User self-administration

– Users

– Devices

– Wireless carriers

M2M Portal is a full-featured telemetry building service

that can be customized for any application and deployed

to users quickly and inexpensively.

M2M Portal™ : Enabling the telemetry business.

Designed to be resold by application developers

– Reseller branding

– ASP business model – pay for usage

– Automated business processes

• Account administration

• Service provisioning

• End user billing

Factory Automation

Health

Transport

Security

Your Industry

Your Application

Your Logo

Dust Networks

SmartMesh™ Evaluation Kit

Sony Ericsson M2Mstarter™ KITAVIDirector™ - M2M

Opto 22 - Nvio

Zworld – GSM/GPRS

Application KIT

Panel Discussion

Market

Customer need

Technology

Business model and financial challenges

General

Question Period

Top 3 things you should remember about Machine-2-Machine

Top 3 things you should remember about M2M

David Brandos, Boatracs

3 - Like Canada, there are no hockey stick growth curves in vertical markets!

2 - Growth is limited by the expense of your distribution channel

1 - Hybrid networks and least cost routing dominate the future

Top 3 things you should remember about M2M

Dean Fledderjohn, Kyocera Wireless

3 - 3 Cs - Coverage, Cost of Service, Cost of Device

2 - Pick your suppliers wisely

1 - ROI’s RULE!

Top 3 things you should remember about M2M

Dick Gossen, Aeris.net

3 - Cost

2 - Coverage

1 - Control

Top 3 things you should remember about M2M

Benson Hougland, Opto 22

3 – Pilot

2 – Partner

1 – Dare to Dream

Top 3 things you should remember about M2MCharles Nelson, Velocita Wireless

3 - Flexible Business Model

Pricing: Usage Based, Off-Peak, Seasonal, Bulk

Distribution & Support

2 - Proven Track Record & Commitment to M2M Segments

Fully Automated Provisioning & Activation

Back-Office Allowing Extremely Competitive Pricing Capability

1 - Mobitex Network

Extensive Flexible Network Footprint

Low Latency, High Availability

Top 3 things you should remember about M2M

Jeff Smith, Sensorlogic

5 - Embedded Everywhere - Success is when no one notices it is there.

4 - Arpu poo, simplify provisioning - Carriers must carry their weight

3 - Location is Everywhere

2 - FORTUNE 500 or the unfortunate 500,000

1 - One Killer App or 10,000 Life threatening Applications

Top 3 things you should remember about M2M

Jean Barrette, Bell Canada

3 – California has unfair advantage…

2 – In 2010, first recorded occurrence of an industrial HVAC eloping with a consumer refrigerator….

1 – 2015 killer application….software that prevents your assets from talking behind your back!

Thank you!