HARDWARE IS HARDHardware Challenges in IoT

Ksenia VinogradovaCEO @flipflic

ksenia@flipflic.com

FlipFlicTM

makes window blinds smart

INSIDE A THING

Connectivity(Bluetooth Smart, ZigBee)

Processor(MCU)

Input/Output(Sensors, LEDs, Motor)

Power Consumption(Solar, LiPo, AC/DC)

A DREAM OF A THING• Easy to use and install

• True Smart instead of notifications and constant input

• Affordable

• Compatible

• No changes to behavior

• Cares for Privacy and Security

EXTERNAL CHALLENGESIoT Standards War

(Wi-Fi, BLE, ZigBee, Z-wave, cellular?)

Overwhelming Hardware(Intel, CISCO, IBM?)

Surprise! New MCU!(CC2650)

Market Adoption@flipflic

INTERNAL CHALLENGESHardware = THING +Firmware + Software+App+

APIs+ Data

• Reducing costs, Manufacturability, Supply Chain

• Human Resources

• Quality Control, Certifications

• Distribution, Retail Channels Management@flipflic

FUNDINGthe Kamikaze

$

PROTOTYPING PRODUCTION SCALING

Founders

Friends

Family

Fools

Accelerators

Angels

Grants

Crowdfunding

Pre-orders

Sales

VCs

POs

Banks

Bridge of Death

@flipflic

WHY INVEST IN HARDWARE?• Higher Defensibility (Hardware + Software)

• Higher Entry-Barrier (Manufacturing Cost)

• Recurrent Revenue (Data, Analytics, Subscriptions)

• Strong Positioning (new product, new segment)

• Feasible Exit@flipflic

DE-RISKING HARDWARE

• Accelerators

• Manufacturing Partners

• Early contacts with distributors

• TESTERS

WAY TO MARKET

100 Beta-Testers

1,000-5,000 Crowdfunding, small distributors

5,000-10,000 Online2Offline

10,000+ Retail

@flipflic

3 REASONS TO BE A MAKER

• Tangible

• All in One

• Value

Ksenia VinogradovaCEO @flipflic

ksenia@flipflic.com