Creative Services Portfolio 2011

Capabilities and Case Studies

Marketing strategy, design and development

Overview

1. Our approach and services

2. Case Studies– Associations: ACC, NAM, APTA– Hospitality: Salamander– Finance: Middleburg Bank– Automotive: CARFAX– Non-Profit: LIFT– Publishing: CSBA

What does Global Thinking do?

Data-driven marketing strategy Web, email and print Design and copy writing SEO, online advertising and analytics Client relationship management (CRM) Application development

A holistic approach to marketing

What are the benefits of working with us?

• Plan and execute your complete strategy with a single point of contact

• Get better results with integrated email, print, and web production

• Save money by:– Targeting your message– Improving your data– Leveraging your buying power

How we operate

• Start with smart strategy

• Understand data sources and budgets

• Deliver what you need– Optimized email campaigns– Targeted direct mail– Great web experiences– Analytics to track success

Association: ACC

What we did

• Developed new marketing strategy and brand identity for ACC’s primary annual meeting

• Created new web site, print advertising and email marketing platform

• Designed and delivered multi-stage direct mail campaign

Associations: NAM

What we did

• Developed web-based plan to recruit new members and win back former members

• Created issue-driven email campaigns to link the value of membership with advocacy

• Tracked email responses to hand off hot leads to NAM inside sales

Associations: APTA

What we did

• Created video introduction for the launch of APTA’s new Learning Center

• Developed content and script along with original animation style

• Video is centerpiece of educational site, learningcenter.apta.org as well as meeting demos

Click to play

Automotive: CARFAX

What we did

• Developed an automated marketing system for trial subscribers

• Created web site and variable print/email communications process

• First touches included email and direct mail to drive users to microsite

• Later stage communications customized to users/non-users

Hospitality: Salamander

What we did

• Developed cross-property online and print marketing strategy

• Created web sites for hotel brands and online luxury stores

• Designed and delivered email campaigns via integrated platform

• Researched, designed and executed direct mail campaigns

Financial: Middleburg Bank

What we did

• Developed integrated print, email and web marketing strategy

• Web strategy included microsites, SEO, search advertising, and social media

• Designed and executed direct mail, email and search marketing campaigns to convert online banking clients

Non-Profit: LIFT

What we did

• Developed new web site and online marketing strategy

• Web strategy included lead capture, SEO, search advertising, social media, and email platform

• Rebuilt CRM using SalesForce.com Non-Profit edition

Think Tank: CSBA

What we did

• Rebranding based on market study and survey research

• Developed an online content strategy to maximize visitor usability/findability and search engine ranking

• Created identity brochure incorporating new branding and research findings

Thank you.

Jason Kowal

jkowal@globalthinking.com

mobile: +1 202 390 4600