What if creative people got it right the first time?

How many times have you given creative people an assignment, and watched them go 30 degrees in the wrong direction? Then watched Round 1 turn into Rev 7?

The whole point of Plan A is to eliminate that particular pain. Plan A (formerly known as Greg Karraker, Inc.) has a history of delivering quality work on time and on budget for some of the country’s best-known brands. And the experience to make it a natural extension of the work you do.

A full portfolio is at www.planacreativeservices.com, but this is the Cliff’s Notes version. In all, we can create F100-quality broadcast, print, and digital. We can also deliver work for the newest startups, plus a full menu of corporate videos, collateral, and editorial pieces. That’s why we think you should see how Plan A can help with your next project.

TV campaign for Abbott Diabetes Care.

TV campaign for AT&T.

Integrated campaign for California Lottery. The outdoor boards were updated twice a week.

TV for California Lottery. One of many :15s.“Like, I could totally afford all this cheese.”

Print campaign for VisiQuate, a business analytics company. One ad a month for 39 straight months. And counting.

Integrated campaign for McKesson Hospital Systems.

This is a series of email blasts for Pasta Pomodoro.

The first wave reinforced thequality of the restaurant, while the second wave introduced a contest we created and named.

Print campaign for Kaiser Permanente the year before Thrive.

One of many annual reports written for Kaiser Permanente after the Thrive campaign was introduced.

One of the first ads done for Dell.

Introductory print ad for Internet Explorer 3.0.

Proposed campaign for a telecom company.

Proposed banner ad for Sun xVM virtualization software.

We believe in simplicity. This proposed redesign for a yard service company site gave new prospects three basic things to choose from.Other choices were available, but we made them secondary.

Proposed banner ad for Tru Green.

Campaign development for Crystal Cruises.

Ad for prepress company.

Direct mail for company that saves data from mangled hard drives.

Outdoor board for Sonoma Valley Mentoring Alliance.

Cover and first page of a direct response mailer for Sonoma Valley Mentoring Alliance. It was designed to attract mentors and donors.

Greg Karraker has been a writer and creative director for some of America’s most successful clients. He has most recently acted as SVP, CMO for VisiQuate, a healthcare business analytics company. He is a strong believer in measurable advertising. His campaign for California Lottery increased sales from $1.4 billion to $2.1 billion in four years. His TV for The Money Store increased ROI by 44%.

Additional Experience: Abbott Diabetes Care, Anthem Blue Cross, Chiat/Day, Dell Computer, Dailey & Associates, Goldberg Moser O’Neill, HP, Intel, J. Walter Thompson, Kaiser Permanente, McKesson, Mexicana Airlines, Microsoft, Pomodoro Restaurants, Sprint, Sun Microsystems, Varian Medical Systems, VisiQuate.

1200 East Railroad Avenue, Cotati, CA 94931

greg@karraker.com (415) 260-9905www.planacreativeservices.com