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Corporate Strategy
C B I n s i g h t s
I d e n t i f y d i s r u p t i v e t h r e a t s a n d s e e e m e r g i n g t r e n d s f i r s t
2www.cbinsights.comwww.cbinsights.com2
Backed by the National Science Foundation, CB Insights uses data science and machine learning to
help our customers predict what’s next—their next customer, their next investment, the next market
they should attack, or the next company they should acquire.
The world’s leading global corporations including
the likes of Cisco, Salesforce, Castrol and Gartner
as well as top tier VCs including, NEA, Upfront
Ventures, RRE, and FirstMark Capital rely on CB
Insights to make decisions based on data, not
decibels.
In God we trust, all others must bring dataA unique combination of data science and machine learning to help you make data-driven decisions
”A detailed discussion of data collection and how the company parses them is written by CB Insights’ data scientists; it
convincingly tells the story of scalability and accuracy for what they call “The Cruncher.”
From “Predictive Analytics And Novel Visualization Draw Customers To 'Must Have' Data” published April 8, 2015
3www.cbinsights.comwww.cbinsights.com3
See what other customers have to say at
http://www.cbinsights.com/customer-love
“Designed by a VC insider who truly knows the space
and understands end-user needs.”
Greg Bae
Investments & Biz Dev
Comcast Ventures
Jack Leeney
Portfolio Manager
Telefonica Ventures
“We're using CB Insights at Salesforce Ventures to
analyze industry trends that are relevant to our
strategy. It's helped improve our efficiency.”
Matt Garratt
Sr. Director, Corporate Development
Salesforce Ventures
“CB Insights provides our team with a holistic and
thematic approach that really captures market
activity….we've found CBI to have the best access for
the most accurate market view.”
“We have been looking for a tool that could give us the ability
to track, research and identify investment opportunities. CB
Insights provides this simply and in a simple, easy to use
interface. The depth of information that we get is exactly what
we need. Great product.”
Jonathan Tudor
Ventures Director
Castrol innoVentures
“CB Insights perfectly illustrates what I expect today from such
online services to stay tuned to our fast-changing Tech Landscape.
Accurate and up-to-date data mash-ups, intuitive UIs, smart data
visualization capabilities and direct API access… all packaged
together with straightforward pricing.”
Simon Mencarelli
Senior Manager, Strategic Planning
Dassault Systems
“CB Insights' intuitive user interface, analytical capabilities,
and detailed investment information create a very powerful
tool for our team's research needs.”
Nate D’Anna
Corporate Development
Cisco
A few of our happy customersThe most publicly reference-able customers of anyone in the industry
4www.cbinsights.comwww.cbinsights.com4
Data• Comprehensive - 150,000+ sources tracked
• Scalable – Tech-driven machine learning engine
• Real-time – Data comes in real-time
• Proprietary – 25% of data via exclusive relationships with investors &
service providers
• See this article for a full write-up on data-collection technology
Reporting & Visualization• Heatmaps to see where markets are going
• Business Social Graph to map industry players
• Industry Analytics to quickly see industry trends
Monitoring & Analysis• Automated alerts on industries and key players
• Non-financial signals of company momentum
Predictive Analytics• Algorithms to uncover the hottest sectors
• Predictive intel on breakout companiesBusiness Value
Co
mp
lexi
tyWhat sets CB Insights apart?More than data. Insights and answers.
5www.cbinsights.com5
“According to CB Insights…”From the NY Times to Bloomberg, CB Insights data is used by hundreds of leading media outlets every week
“CB Insights put out an intriguing infographic in which they analyzed the most capital efficient unicorns.
That is, the startups with the highest ratio of investment to current estimated valuation.”
See our latest media mentions
http://www.cbinsights.com/press
“London & Partners, working with data from CB Insights, says that money-transfer startup WorldRemit
raised the most of any other company in Q1, a $100 million round in February”
“The stakes for both exchanges are high. According to the research firm CB Insights, about 588 privately
backed companies have valuations of more than $100 million, meaning that they are potential candidates
for going public sometime in the next several years.”
“Last year, more than $100 million flowed into U.S. drone start-ups, according to CB Insights, double
2013 levels.”
“About 33 Dallas-based tech companies have been acquired since 2012, including the enterprise cloud
company SoftLayer, which was bought by IBM in 2013 for $2 billion, according to data from CB Insights. ”
6www.cbinsights.com6
• Analyze and predict industry trends and health
• Visualize the competitive dynamics of a company or sector
• Stalk the financing activity of “smart money” investors and key
competitors to see where industries are going
• Monitor disruptive companies and emerging threats
• Uncover breakout companies and understand their strategy,
business model, people, and technology
• Find and network with industry leaders
How corporate strategy teams use usSpend less time gathering data and more time analyzing it and making decisions
7www.cbinsights.com7
Uncover emerging trends firstAsk industry level questions, monitor trends, visualize answers, and drill down into more granular data in seconds
I want to…
…improve opportunistic positioning
by identifying growth & momentum
within sub-industries
…track the evolution of an industry
by examining funding patterns over
time
…understand who the most active
players are in an industry
“Industry Analytics allow you to see macro-
trends at the sector level, providing a top-
down look on what is happening in a given
space.”
Greg BaeComcast VenturesInvestments & Business Development
8www.cbinsights.com8
Visualize competitive dynamicsMap industry ecosystems to obtain a comprehensive view of emerging companies and their competitive landscapes
I want to…
…analyze an industry ecosystem and
identify key companies, investors and
acquirers
…monitor the acquisition activity of
the most active investors in my sector
…understand the strategy of your
competitive peers by analyzing their
investment and acquisition activity
“Since a picture is worth a thousand
words…CBI is able to apply the data into
intuitive visualizations that helps us
tremendously with analysis. It’s a powerful
product!”
Mike Collett
Promus Ventures
Managing Partner
9www.cbinsights.com9
Follow the smart money Monitor investor strategies and their flow of dollars to reveal emerging trends and build relevant relationships
I want to…
…see where the world is going by
analyzing the industries and the
types of companies certain smart
investors are focused on
…analyze the relationships of
competitive peers and smart
investors to see where their deal
activity is coming from
“CBI's data on investors and their syndicates
shows us which angels, micro VCs and
larger venture funds to focus on for our own
network of relationships.”
Satya Patel
Homebrew
General Partner
10www.cbinsights.com10
Stalk industries and competitors Monitor investor and competitor strategies and the flow of dollars in order to uncover key trends and emerging threats
I want to…
…get alerts when my competitors
acquire or invest in a company
…uncover recently funded startups in
my space to identify potential
disruptors
…easily track emerging industries to
see the types of companies that are
being funded or getting acquired
“Having data feeds delivered to our inboxes
on a daily basis saves us a ton of time and
uncovers transactions we wouldn’t have
otherwise known about.”
Andrew Montgomery
MESA
Vice President
11www.cbinsights.com11
Access deep private company dataMonitor everything happening inside of a private company from one centralized location
I want to…
…access performance metrics, valuation data, and info on technology, people, and financing history on a company to simplify initial due diligence
…follow the latest news to stay on top of emerging threats
…automate notices for lists of key strategic companies
“CB Insights is the first place we look for data
on prospect companies – including their
investors, competitors, teams, market trends,
etc. CBI saves us so much time in efficiently
conducting initial diligence and often has data
we can’t find elsewhere..”
Dave Kirkpatrick
SJF Ventures
Managing Director
12www.cbinsights.com12
I want to…
…ID potential disruptors and monitor
their growth
…identify unknown companies
operating in emerging sectors of
interest
…quickly build a curated list of
relevant companies for customized
analytics
Discover disruptive companies earlyLeverage algorithms to scan the competitive landscape and proactively identify emerging competitive threats
“CB Insights has been a great addition to our
toolkit. It’s stupid easy to use and helps us
identify private companies who are hot and
flying under the radar.”
Ray Carroll
Marketo
Director
13www.cbinsights.com13
Track and understand breakout companies Uncover private companies with standout performance and analyze the strategies behind their success
I want to…
…benchmark social signals against
key competitors and uncover sources
of outperformance
…understand a company’s growth
trajectory using hiring data
…parse a company’s tech stack
“Provides us with the extra insight we need to
find up and coming companies and sectors to
invest in.”
JW Ray
Backlog Capital
Founder & Managing Partner
14www.cbinsights.com14
I want to…
…ID key industry players I should get
to know
…network with board members and
C-level execs that have expertise in
my industry
…find a warm introduction to a key
contact (and time the approach
based on relevant news)
Find the right peopleID the key industry players and board members you should know
“CBI is a great tool for finding detailed investment
information about a wide range of companies and
market dynamics. Their easy to use interface,
data visualization and analytical
capabilities…provides accurate and
comprehensive data.”
Bob Ghoorah
Columbus Nova Technology
Partners
Managing Partner
15www.cbinsights.com15
For questions / To schedule a demo
Email demo@cbinsights.com
or
Call +1 (212) 292-3148
Questions?Beyond a great product, we are recognized for our customer service. Don’t hesitate to be in touch.
“In addition to their data and user interface, you get customer support within
minutes for every question and custom data requests from the people who are
building the product and who know what they are talking about.”
–Kevin Diestel
“A clean and easy to use interface and a super responsive customer support team
makes CB Insights the best option for Comcast Ventures’ research needs.”
–Greg Bae
“The CBI team takes our feedback seriously and they have continued to refine the
product; it is great to see someone innovating in the venture capital data space.”
-Will Porteous
“The intuitive user interface and robust set of features have made it a go-to resource
for our team, and the customer support is second to none!!”
-Kate Barrett
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